At ETS, I advise senior stakeholders on content and channel strategy and own end-to-end content strategy and digital publishing for the GCC website. I also conceptualized and led editorial programs that generated 100,000+ Instagram views and 350,000+ LinkedIn impressions within six months.
At GEDU Services Pvt Ltd, I set content and digital channel strategy across an international higher-education portfolio. Audience and market insights informed work that delivered 1M+ organic views and 1,000+ qualified leads, while LinkedIn grew from zero to 90,000+ followers.
At Virtual Employee Pvt Ltd, I managed integrated SEO/SEM and content activation campaigns, using social listening and competitive intelligence to inform channel strategy. At Publicis Sapient, I owned media and content strategy for global clients and built media plans, budget summaries, and competitive reports for senior stakeholders.
Earlier, I managed content and community engagement for premium automobile brands at Tatva Media Pvt. Ltd and supported art-theft recovery and due-diligence research at Art Recovery International LLC. My work has also included content governance, brand protection, and communication strategy across international markets.
