Mrinal Tiwari
@mrinaltiwari
I build and launch consumer audio hardware from concept to retail.
IndiaWhat I'm looking for
I'm building vivo’s TWS and audio category in India, owning the roadmap, positioning and launch plan across sales, service, software, marketing, legal, operations and finance.
Previously at boAt, I owned Audio & Hearables planning, lifecycle, P&L and go-to-market, including low-latency gaming audio development with ODM and R&D teams. At Lava, I launched four TWS products and five neckbands; one launch achieved 150% of planned first primary sales.
I bring consumer research into hardware decisions, coordinate ODMs and manufacturers across India, China and Vietnam, and keep concept-to-launch programs aligned on quality, cost and timelines.
Experience
Work history, roles, and key accomplishments
Manager – Product (Audio & IoT)
vivo India
Mar 2026 - Present (7 months)
Building vivo's TWS/audio category in India from scratch, owning roadmap, positioning, and launch plans. Led competitive positioning and consumer research to set product direction and launch readiness.
Product Manager – Audio & Hearables
boAt (Imagine Marketing Ltd.)
Apr 2024 - Mar 2026 (1 year 11 months)
Owned the audio product line-up end to end, including product planning, lifecycle, P&L, and go-to-market. Drove development of low-latency gaming audio products with ODM and R&D teams.
Product Manager
Lava International Ltd.
Apr 2023 - Apr 2024 (1 year)
Launched 4 TWS and 5 neckbands across price segments, achieving 150% of planned first primary sales on the second launch. Managed the audio portfolio roadmap and led programs end to end.
Product Project Manager
Lava International Ltd.
Dec 2021 - Mar 2023 (1 year 3 months)
Managed audio product programs end to end, coordinating with suppliers, marketing, supply chain, and quality teams. Set up Lava's first SKD neckband assembly and scouted vendors.
Business Development Executive
Sattrix Information Security
May 2020 - Dec 2021 (1 year 7 months)
Managed sales for North and East India, closing a premium PSU account end to end within three months of finishing training.
Education
Degrees, certifications, and relevant coursework
Institute of Management, Nirma University
MBA, Marketing and Operations
MBA in Marketing and Operations from Institute of Management, Nirma University, Ahmedabad, completed in 2020.
Babu Banarasi Das University
B.Tech, Electrical Engineering
B.Tech in Electrical Engineering from Babu Banarasi Das University, Lucknow, completed in 2016.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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