At Perk, I lead the partnership with the Audi Revolut F1 Team, managing rights, negotiations, budgets, strategy, and technical platform integration. I also build new sports partnerships and report ROI and commercial pipeline to the C-suite.
At Red Bull Racing, I managed Oracle Red Bull Racing and Visa Cash App RB partnerships, mentored a team of five, and developed CRM and data analytics tools to track performance and engagement. I also managed drivers, athletes, trackside events, and content collaborations.
At Alpine Renault F1 Team, I renewed a $30M+ contract between bp Castrol and Renault Alliance and negotiated and launched the F. Alonso x Castrol athlete licensing partnership. Earlier, at Alten / Abylsen, I built partnerships with airlines, racing teams, luxury brands, and automotive OEMs and mentored a team of 25 consultants.
