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Morgan Evans

@morganevans1

Executive Director at Brookdale, increasing memory care occupancy from 72% to 92%.

United States
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At Brookdale, I direct operations for a 37-bed memory care community. I increased occupancy from 72% to 92% by partnering with community and district sales leaders on targeted lead-generation strategies.

I also reduced staff turnover by 46% year over year while leading a team of 40 through coaching, development, and performance management. I work to improve profitability through revenue enhancement and expense management.

Before becoming Executive Director, I supported operations across three Brookdale communities in the Executive Director Bench role and generated 20 move-ins as Sales Manager. I also built referral relationships with healthcare and professional partners.

Earlier, I directed day center and recreation operations at CarePartners PACE and delivered recreation therapy services in senior care settings. My background includes staff supervision, individualized care planning, and interdisciplinary work supporting resident and participant engagement.

Experience

Work history, roles, and key accomplishments

Brookdale logoBR
Current

Executive Director

Nov 2025 - Present (11 months)

Direct all community operations for a 37-bed memory care community, overseeing staffing, regulatory compliance, resident care, and financial performance. Increased occupancy from 72% to 92% by partnering with community and district sales leaders to implement targeted lead-generation strategies and proactively address resident and family concerns. Reduced staff turnover by 46% year over year while

Brookdale logoBR

Sales Manager

Mar 2025 - Nov 2025 (8 months)

Drove community occupancy growth, generating 20 move-ins within nine months by guiding prospective residents and their families through the senior living sales process from initial inquiry through move-in. Expanded the professional referral pipeline by building and maintaining relationships with physicians, hospitals, financial professionals, and legal professionals while developing and executing

BO

Practice Manager

Black Orthodontics

Dec 2023 - Feb 2025 (1 year 2 months)

Consistently surpassed monthly patient growth targets by partnering with the Business Development Manager to develop and execute targeted marketing strategies with local dental and medical offices. Built and maintained a high-performing team of 12 through hands-on supervision, coaching, and development while collaborating with the Lead Doctor on effective delegation and staffing. Streamlined daily

Brookdale logoBR

Executive Director Bench

Nov 2022 - Feb 2025 (2 years 3 months)

Supported and led day-to-day operations of three Brookdale senior living communities while serving in an Executive Director development role. Oversaw staffing, resident and family engagement, operational performance, and regulatory compliance while working closely with department leaders to maintain high-quality resident services. Partnered with sales and operations leadership to support occupancy

CP

Day Center Supervisor

CarePartners PACE

May 2021 - Nov 2022 (1 year 6 months)

Directed daily operations for the day center and recreation departments while serving as the primary vendor liaison and overseeing program delivery and staffing. Led the recruitment, training, development, and performance management of Recreational Therapists, Recreation Assistant, and Patient Care Technicians. Served as a key member of the PACE interdisciplinary team, resolving participant and fa

CP

Supervisor - PACE Activities

CarePartners PACE

Mar 2020 - May 2021 (1 year 2 months)

Partnered with the Operations Manager to develop and implement a COVID-19 engagement strategy within three months of program shutdowns, maintaining participant connection while achieving 100% compliance with required safety protocols. Developed and managed individualized care plans for approximately 100 participants through comprehensive post-enrollment and quarterly assessments. Directed all oper

Rocky Mountain Health Care Services (RMHCS) logoRR

Recreational Therapist

Rocky Mountain Health Care Services (RMHCS)

Dec 2018 - Feb 2020 (1 year 2 months)

Provided comprehensive, outcomes-based recreation therapy services for older adults in a PACE healthcare setting. Assessed participant needs, contributed to individualized care plans, and developed and implemented therapeutic recreation programs focused on functional independence, wellness, and quality of life. Led individual and group interventions including exercise, cognitive stimulation, arts

GE

Director of Recreation

Genesis

Nov 2016 - Nov 2018 (2 years)

Developed, implemented, and managed comprehensive recreation services within a short-term rehabilitation and skilled nursing facility. Planned and delivered individualized and group recreation programs, including therapeutic and general activities, while overseeing facility transportation operations. Supervised three Recreation Assistants, two drivers, and a large volunteer base. Served as a membe

HCR ManorCare logoHM

Recreational Therapist

HCR ManorCare

Oct 2015 - Sep 2016 (11 months)

Assessed, planned, implemented, and documented comprehensive recreation services for residents in a skilled nursing and short-term rehabilitation facility. Managed the daily operations of the activity department, including supervision of two employees and responsibility for departmental planning, coordination, and administrative tasks. Served as a member of the facility’s interdisciplinary and man

BI

Administrative Assistant

Blashfield Signs Inc

Jul 2015 - Oct 2015 (3 months)

Provided administrative and customer support by coordinating meetings and schedules for the company owner, responding to customer inquiries by phone and email, and managing customer invoicing through QuickBooks. Created and maintained job templates, prepared job progress documentation for meetings, and handled general office administration, including paperwork, filing, and record organization.

BC

Student Intern

Bryant T. Aldridge Rehabilitation Center

Jan 2015 - Apr 2015 (3 months)

Assessed, planned, implemented & documented various interventions with adults with varying diagnoses in a short term rehabilitation setting.

Education

Degrees, certifications, and relevant coursework

NC

National Council for Therapeutic Recreation Certification

Certified Therapeutic Recreation Specialist

Jun 2015 · Expired Jun 2025

East Carolina University logoEU

East Carolina University

Bachelor of Science (B.S.), Therapeutic Recreation/Recreational Therapy

2010 - 2015

Tech stack

Software and tools used professionally

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