Monika S Sangwan
@monikassangwan
I grow technical book audiences through community outreach and data-driven marketing.
IndiaWhat I'm looking for
At Manning Publications, I engage 30+ technical communities across AI, LLMs, machine learning, cybersecurity, cloud, and software development to create opportunities for 50+ technology titles. I also coordinate book bundles, academic outreach, podcast relationships, and market intelligence on emerging technology trends.
Previously at Packt Publishing, I led developer relations marketing and product campaigns for technical books, managing 5+ titles monthly and analyzing attribution across 20+ titles. I built relationships with authors, influencers, communities, conferences, and partner channels while securing reviews, endorsements, influencer posts, podcasts, and outreach opportunities.
I've published 100+ articles, developed Amazon A+ pages, grown LinkedIn presence by 4.5K followers, and run paid campaigns across Google Ads, YouTube, and LinkedIn. I also bring experience in technical content development, author support, marketing analytics, and training marketing colleagues.
Experience
Work history, roles, and key accomplishments
Digital Marketing Social Media Specialist
Manning Publications
Jan 2024 - Present (2 years 8 months)
Engage with 30+ technical communities and conduct outreach to 600+ Meetup opportunities to build relationships and increase visibility for Manning titles. Coordinate marketing for book bundles and support digital and community initiatives.
Developer Relations Marketing Executive (Expert Network)
Nov 2021 - Aug 2024 (2 years 9 months)
Managed 5+ book titles per month across marketing campaigns, developed creative marketing plans, and tracked attribution data across 20+ titles. Built relationships with AI/ML, cybersecurity, and programming communities, and consistently exceeded targets for reviews, endorsements, and influencer posts.
Senior Content Marketing Editor (Expert Network)
Aug 2019 - Nov 2021 (2 years 3 months)
Created monthly content plans, published over 100 articles, and developed 15+ Amazon A+ pages. Built marketing plans for 25+ titles, managed author communication, and supported podcast appearances and conference collaborations.
Content Marketing Editor (Expert Network)
Apr 2018 - Jul 2019 (1 year 3 months)
Managed content marketing assets for each title, liaising with technical editors, authors, and reviewers. Created and maintained author pages and forthcoming catalogues, and curated content for various channels.
Worked with experts to create engaging technical content, provided feedback on structure and flow, and managed the publishing process for 20+ titles across programming, cloud, sysadmin, and web development categories.
Research Intern
Indian Institute of Technology, Bombay
Feb 2016 - Apr 2016 (2 months)
Conducted research as an intern at IIT Bombay.
Research Associate
Central Scientific Instruments Organization (CSIO)
Jan 2014 - Jun 2014 (5 months)
Worked as a research associate at CSIO, Chandigarh.
Completed an internship at Indraprastha Apollo Hospitals.
Education
Degrees, certifications, and relevant coursework
Deenbandhu Chhotu Ram University of Science & Technology
M.Tech., Bio Medical Engineering
2012 - 2014
Pursued M.Tech. in Bio Medical Engineering from 2012 to 2014.
Guru Jambheshwar University of Science & Technology
B.Tech., Bio Medical Engineering
2008 - 2012
Pursued B.Tech. in Bio Medical Engineering from 2008 to 2012.
CETPA
Master's Diploma, Matlab Image & Signal Processing
Completed a Master's Diploma in Matlab Image & Signal Processing.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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