Karlo Booc

Led a remote team of chat operators, maintaining brand voice and delivering consistent engagement across live and asynchronous channels. Built training systems, SOPs, and performance metrics, and collaborated with marketing/content teams to align messaging with campaigns and promotions.

Led a full website migration from WordPress to GoHighLevel, rebuilding the site to match the clinic’s branding and patient journey. Implemented a GoHighLevel appointment booking system with automated confirmations, reminders, and follow-up workflows for dental patient inquiries and recalls.

Managed live digital streams to ensure stable technical performance and an engaging viewer experience. Monitored real-time audience data and adjusted engagement tactics to improve retention and interaction during events.

Led end-to-end digital projects for a coaching brand, managing timelines and scope while coordinating designers, developers, and marketing stakeholders through launches and evergreen offers. Built and maintained WordPress pages and sales funnels, and implemented email marketing automations in Keap/Infusionsoft and Mailchimp to support webinars, launches, and promotions.

Set up and optimized email campaigns and automated sequences in Keap/Infusionsoft and Mailchimp to support list nurturing, launches, and post-event follow-ups. Collaborated on campaign calendars by aligning email content with landing pages, funnels, and product/promo timelines.

Supported day-to-day digital marketing operations including funnel updates, basic website edits, email broadcasts, and social media scheduling. Assisted webinar and launch execution by coordinating assets, checking links and automations, and preparing post-event follow-up emails.

Assisted an online fitness brand with funnel and website updates, email campaigns, and social media content scheduling to support program launches and challenges. Coordinated graphics and copy with the brand owner to maintain consistent messaging and visuals across channels.

Built and managed marketing funnels using ClickFunnels and GoHighLevel, integrating CRMs to support email and automation workflows. Designed digital assets in Canva, scheduled social posts and email campaigns, and coordinated meetings and task management using Zoom, Asana, and Google Meet.

Activities and societies: Outstanding Bachelor Thesis Award

Bachelor in Electronics Communication Engineering. Received an Outstanding Bachelor Thesis Award.

Secondary education at Cabantian National High School.