Huriya Qadir

At Dolmen Mall, I lead brand narrative across media, influencers, celebrities, and KOLs while managing relationships with 200+ local and international tenant brands. I plan launches, PR activations, joint campaigns, and community-led CSR initiatives that strengthen visibility, footfall impact, and brand positioning.

Previously as Associate Manager PR at Dolmen Mall, I generated 200M+ digital impressions and orchestrated PR amplification for 65+ outlet launches. My PR outreach and content alignment contributed to Instagram growth from 28K to 63K and Facebook growth from 38K to 89K.

I've built communications functions and launch narratives across retail, hospitality, food, fashion, and lifestyle brands, including Beyond East, Ramada by Wyndham, Gourmet Foods, Afsaneh by Hussain Mills, and ARPR. At Beyond East, I managed monthly PR budgets of PKR 1.3–1.5M, led six store launches, and wrote 50+ press releases, newsletters, and campaign copies.

I bring a practical, relationship-led approach to media relations, influencer partnerships, campaign strategy, events, content, stakeholder alignment, and reporting. I enjoy turning strong brand stories into meaningful visibility, collaborations, and community engagement.