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Mohul Srivastava

@mohulsrivastava

Lead UI/UX Designer at Intuit, simplifying tax and personal finance workflows into clearer user journeys.

At Intuit, I design consumer financial product experiences, turning complex tax preparation and personal finance workflows into streamlined user journeys. I use customer feedback, behavioral analytics, and A/B testing to refine designs across key touchpoints.

At We Hate Exercise, I led design for a cross-platform fitness product with AI-powered coaching and contributed to its development using React.js and Webflow. My work included UX research and usability testing that improved task success rates by 30% and onboarding effectiveness by 40%.

Experience

Work history, roles, and key accomplishments

Current

Lead UI/UX Designer

Current

Intuit

Jan 2026 - Present (9 months)

Designed intuitive experiences for consumer-facing financial products, transforming complex tax preparation and personal finance workflows into streamlined user journeys. Collaborated with cross-functional teams to define requirements and deliver scalable design solutions.

Figma User Research Wireframing Prototyping Usability Testing A B Testing Design Systems Accessibility Agile Data driven design

Lead Product Designer

We Hate Exercise

Jan 2025 - Dec 2025 (11 months)

Led design and development of a cross-platform fitness product with motion-based UI and visual storytelling. Directed a cross-functional Agile team and designed an AI-powered fitness app using Dialogflow and GPT-3.5.

React Webflow Dialogflow GPT 3.5 Agile UX Research Usability Testing OKR Planning Roadmap Development Mentorship

Senior Product Designer

Asante Corp

Sep 2023 - Oct 2025 (2 years 1 month)

Collaborated with CTO and CEO to align design decisions with business strategy. Conducted user research and usability testing, and created detailed specifications, wireframes, and high-fidelity mockups for front-end teams.

User Research Usability Testing Wireframing Prototyping High Fidelity Mockups Product Strategy Stakeholder Management

Lead UI/UX Designer

PhysiKey

Aug 2023 - May 2024 (9 months)

Led UX design for a blockchain-based digital asset platform, focusing on secure wallet interactions and onboarding. Designed end-to-end user journeys and simplified complex Web3 concepts into intuitive experiences.

Figma Blockchain Wallet UX Transaction Flows Authentication Flows Usability Testing Web3 User Research

Product Designer

Pine Labs

Jul 2019 - Jul 2021 (2 years)

Designed merchant-facing experiences for payment and commerce solutions, simplifying operations like payment acceptance and transaction tracking. Conducted field research and contributed to the product design system.

Figma User Flows Information Architecture Wireframing Prototyping Design Systems User Research Contextual Inquiry