Anjana Bala

Designed end-to-end experience for a new family subscription plan, from discovery through launch, enabling multi-account management and driving 1.5% growth across household and college student segments. Restructured ad-supported tier strategy and codified findings into a UX guidelines document for less interruptive ad experiences.

Designed and shipped 3 internal tools for debit & ACH dispute resolution (0 to 1), reducing ops servicing time by 15 min/ticket and cutting losses by $2,000/month. Redesigned the app homepage with a focus on habit-forming financial behaviors, increasing deposits by 3% and recurring transactions by 4%.

Designed for a wealth management platform used by Financial Advisors and ultra-high-net-worth clients, with complex B2B workflows requiring precision, trust, and clarity. Contributed to the multi-year Wealth Strategies Analysis tool redesign and facilitated research sessions to surface qualitative insights.

Owned and shipped 5+ enterprise product features from ideation to launch, partnering with product and engineering to balance user needs with technical constraints. Ran usability testing and interviews with 10+ enterprise clients and initiated design ops improvements including a UX copy style guide and component documentation.

Designed web experiences for Popmenu, a restaurant technology platform.

Designed and developed web experiences for Cypress.io, a testing tools company.

Interned as a UX Designer at The Coca Cola Company, contributing to design projects.

Pursued a Bachelor of Science in Business Administration with a minor in Computer Science.