At Furniture Friend Outsourcing Solutions (FFOS), I directed creative and marketing work across UrbanDeco UAE, UrbanDeco UK, CFS (Choice Furniture Superstore), and StoneAge Interiors. I also directed Shopify storefront design and built the catalog pipeline for 45,000+ SKUs across 145+ brands.
At FFOS, I directed PMAX and performance-creative strategy. PDP restructuring, homepage optimization, and AI-enhanced imagery were associated with a reported 18–32% conversion uplift and 22–40% CAC reduction.
In my creative leadership engagements at The Real Hubs and Glamlit Fam, I defined catalog visual identity and product storytelling, and developed conversion-focused Shopify experiences. At Glamlit Fam, a single video ad returned approximately 72x ad-spend revenue (£1,600 from £22).
My work also spans filmmaking, post-production, and independent digital products. I contributed to the OTT productions Scam 2003, Avrodh, and Dinner at Rahul's, and built ventures including AuraZ, ApkaJyotish, and OverlayForge.
