Open to opportunities

Alok Sharma

@aloksharma

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Creative Director building SaaS brand & design from scratch—turning investor trust into launch-ready storytelling.

India

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What I'm looking for

I’m looking to lead end-to-end brand & design for SaaS—owning investor/customer storytelling, sales enablement, and motion—while building AI-integrated creative workflows. Global/remote-friendly teams excite me.

I’m a Creative Director with 11+ years of experience building brand and design from scratch for venture-backed SaaS—earning the trust founders call for when they “cannot afford to get it wrong.” At Lucidity Cloud Tech, I led a complete brand transformation during the USD 21 million Series A phase and helped scale end-to-end brand and design across product marketing, sales enablement, investor communication, and event design.

I also bring post-Series A execution depth from Apty (USD 7.5M), where I led motion and visual communication that turned complex digital adoption features into shareable stories for marketing and sales teams. I’m known for turning creative direction into measurable momentum—through investor deck work, sales enablement assets, and AI-integrated workflows that enable 3-4x more output per cycle without losing creative direction.

I operate as a player-coach: setting creative rituals (briefs, critique sessions, retrospectives), mentoring junior designers, and managing freelancer and vendor pipelines. From founding roles (Alpha SaaS → Doppel IQ) to earlier leadership like Motion Graphics & Design Head at Deskfrog and independent work through ARS Creative Studio, I’ve consistently stayed close to the full picture—brand, motion, product experience, and delivery.

Experience

Work history, roles, and key accomplishments

Current

Lead Brand & Design

Current

Lucidity Cloud Tech

Dec 2024 - Present (1 year 7 months)

Led Lucidity’s complete brand transformation during the Series A phase, including logo redesign, brand book, content systems, and event design. Directed AI-integrated creative workflows and served as the single creative authority across product marketing, sales enablement, investor communication, and events.

Brand Identity Brand Strategy Brand Guidelines Brand Book Development Content Systems Event Design Visual Storytelling Sales Enablement Creative Direction Creative Operations Prompt Engineering Team Leadership Stakeholder Management Figma Adobe Illustrator

Current

Owner & Founder

Current

ARS Creative Studio

Jan 2014 - Present (12 years 6 months)

Founded and operates an independent creative studio delivering brand identity, content, and design for technology and consumer clients across India. Maintains 11+ years of continuous creative practice alongside in-house roles.

Brand Identity Creative Direction Content Design Design for Technology Clients Brand Strategy

Founding Head of Brand & Design

Doppel IQ

Jun 2025 - May 2026 (11 months)

Rebuilt the creative foundation from scratch after a product pivot, including brand identity system, design language, and an investor deck. Led full content direction and defined how Doppel IQ looks, sounds, and presents across external touchpoints.

Brand Identity Design Language Brand Guidelines Investor Decks Content Direction Creative Direction

Founding Head of Brand & Design

Alpha SaaS

Oct 2023 - Jun 2025 (1 year 8 months)

Built every visual touchpoint from scratch, including brand identity, product UI, marketing website, and investor pitch deck. Participated directly in product decisions and contributed to the seed round via the investor deck.

Brand Identity Web Design Pitch Decks Creative Direction Stakeholder Management Color Systems

Senior Brand & Design

Lucidity Cloud Tech

Oct 2022 - Nov 2024 (2 years 1 month)

Built Lucidity’s brand identity and visual language from scratch and designed the investor pitch deck and sales enablement materials for the Seed Extension round. Established a design operating model (process, tools, standards) that scaled through Series A.

Brand Identity Color Systems Investor Deck Design Sales Enablement Creative Operations Design Operations Figma Adobe Illustrator

Senior Motion & Graphic Designer

Apty

Dec 2021 - Sep 2022 (9 months)

Produced motion graphics, product explainer videos, animations, and brand communication assets for post-Series A growth. Partnered with product, marketing, and sales to improve how the SaaS product communicated value to non-technical buyers.

Motion Graphics Explainer Videos Animation visual communication Brand Communications Sales Enablement

Product Video Director

POSIMYTH Innovations

Jul 2021 - Dec 2021 (5 months)

Produced five product videos for POSIMYTH’s suite, translating complex capabilities into clear visual stories for a developer-led audience. Directed a referral campaign video and built a JavaScript animation component repository shipped with the product’s JS player feature.

Video Production Video Direction Motion Graphics Explainer Videos JavaScript

Motion Graphics & Design Head

Deskfrog Communications

Jan 2020 - Jan 2021 (1 year)

Led a team of 6 across campaigns, branding, motion graphics, and multimedia content, transitioning from individual contributor to manager. Owned the end-to-end creative pipeline, setting briefs, review cycles, vendor coordination, and delivery standards from scratch.

Creative Leadership Team Management Motion Graphics Branding Multimedia Content Vendor coordination Creative Operations

Production Generalist

Utopian Ventures

Jun 2019 - Sep 2019 (3 months)

Built the visual identity and brand language from scratch for a content-driven media company. Directed end-to-end production across scripting, film direction, animation, VFX, and post-production as the sole creative authority.

Visual Identity Brand Language Scripting Filming Directing Animation VFX Post production Content Production Creative Direction

Executive Producer

TEDxBESC

Dec 2018 - Feb 2019 (2 months)

Produced a 200-person curated conference, covering event branding, visual identity, set design, technical production, video content, speaker curation, stage management, and live execution.

Event Branding Visual Identity Set Design Technical Production Video Content Stage Management

Design Consultant

Uber Eats

Jun 2018 - Aug 2018 (2 months)

Designed marketing creatives, campaign assets, and communication materials for Uber Eats’ Kolkata regional team within Uber’s global visual system. Delivered localized campaign outputs aligned to the existing brand system.

Marketing Creative Communication Design Creative And Design

Freelance Creative Consultant

The Social Architect

Jan 2019 - Present (7 years 6 months)

Worked as a freelance creative consultant for The Social Architect in 2019.

Video Production

Kommune India

Jan 2019 - Present (7 years 6 months)

Completed video production work for Kommune India in 2019.

Videographer

Josh Talks

Worked as a videographer for Josh Talks in early 2018.

Education

Degrees, certifications, and relevant coursework

MAAC India

iPVAD (International Program in Visual Arts and Design), 3D Animation, VFX, Motion Graphics, Digital Content, XR

2016 - 2020

Completed iPVAD (International Program in Visual Arts and Design) focusing on 3D Animation, VFX, Motion Graphics, Digital Content, and XR. Built a portfolio through industry-standard tools and production pipelines for the media and entertainment industry.