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Mohammed Sarrif

@mohammedsarrif

Digital transformation Director at Huawei Tech shaping regional strategy and delivering a city initiative that cut operational costs by 30%.

United Arab Emirates

Message

What I'm looking for

I work with early-stage startups, mid-sized enterprises, and government entities on transformation, ecosystem partnerships, and procurement. I value putting people first, then process, then technology.

At Huawei Tech, I shaped regional digitalization and transformation strategy across government, enterprise, and smart city sectors. One strategic opportunity I designed and executed increased business investment by 16% and reduced operational costs across a city by 30%.

At SARRIF Consulting & Advisory, I advise leaders on transformation, partner ecosystems, and procurement, with people first, then process, then technology. Earlier, I directed consulting-led telecom and enterprise programs, secured consulting and solutions contracts worth tens of millions of dollars, and rescued a failing USD 35+ million project at CONVERGYS EMEA.

Experience

Work history, roles, and key accomplishments

Current

Senior Consulting Partner

Current

SARRIF Consulting & Advisory

Mar 2026 - Present (7 months)

Provides digital and business transformation advisory, ecosystem and partnership advisory, and public speaking and thought leadership services to startups, mid-sized enterprises, and government entities.

Digital Transformation Business Transformation Strategic Advisory Partnerships Thought Leadership Public Speaking

Current

Director - Industry Digitalization

Current

Huawei Tech (UAE) FZ LLC

Mar 2017 - Present (9 years 7 months)

Leads regional digitalization and transformation strategy across the Middle East and Central Asia, shaping industry discourse in government, enterprise, and smart city sectors. Identified strategic breakthroughs and delivered actionable insights, achieving a 16% increase in business investment and 30% reduction in operational costs for a city.

Digital Transformation Strategic Foresight Business Development Executive Relationship Building Thought Leadership Data Analysis

Director - Consulting & Solutions Sales

Huawei Tech (UAE) FZ LLC

May 2012 - Mar 2017 (4 years 10 months)

Directed consulting-led transformation programs for telecom and enterprise clients, building the regional Revenue Management consulting practice. Secured consulting and solutions contracts worth tens of millions of dollars through consultative, partner-supported sales.

Consulting Solutions Sales Revenue Management Digital Transformation Partnership Management Sales Strategy

Director of Presales

International Turnkey Systems

Nov 2008 - May 2012 (3 years 6 months)

Led the presales and solutions architecture team, managing business capture cycles and designing convergent telecom solutions. Led multi-million-dollar deal cycles from prospecting through contract negotiation, aligning cross-functional teams to close agreements.

Pre Sales Solutions Architect Business Capture Contract Negotiation Convergent Solutions Customer Relationship Management

Middle East Programs Director

Convergys EMEA

Jun 2006 - Oct 2008 (2 years 4 months)

Directed program delivery and client operations for large telecom transformation initiatives. Rescued a failing USD 35+ million project, restoring timeline and cost compliance, and managed 16+ contracts with customers and vendors.

Program Management Client Operations Contract Management Project Rescue Budgeting Cross Selling