In my current work with Multiple Clients, I restructure operating models across CRM, project management, supply chain, commercial operations, manufacturing, and pipeline management. I grew Oracle Fusion CRM adoption from 15% to 90% for 70+ salespeople.
I developed an end-to-end implementation methodology for the askdiana.ai Conversational AI platform and lead operational governance for Oracle Fusion and Odoo ERP implementation services in the UAE.
At Kadoon Trading, I led strategy execution and operations for GCC B2B and B2C business units, growing revenue by 9% CAGR and improving margin by 6%. I also created the Construction Projects Management KSA business unit, which realized 24% revenue growth over two years.
At Almentor Education Technology, I led four B2B and B2G national programs in the UAE and Egypt, with digital platform implementation completed for 600+ users. Earlier at GE Healthcare Services, I led regional service programs and digital solutions implementations, including ServiceMax across seven direct operations in MEA.

