Mohamed Bennis

Ask for a mood, get the one place that fits.

A curated restaurant-discovery product and operating system for Morocco. Solo, from positioning to production code.

Refused published ratings and built the product on description instead, enforced as a missing column rather than a guideline. Designed the complementary Explore and Find paths on a four-layer venue model with 42 filterable attributes in

Independent creative studio I founded in 2021 and still run. I sell, decide and deliver directly with founders and leadership teams.

Bootstrapped it to 90+ clients across multiple sectors, running engagements end to end: positioning, identity systems, digital and campaigns.

Led the Morocco Mall account for one year, Africa's largest shopping destination: integrated campaigns across social, photo

A year of product design, then the brand I argued for.

Gridwatch is an energy platform giving US cities real-time control over consumption, spend and alerts. I came into a platform already in operation: industry immersion first, then UX strategy, wireframes and UI across operational dashboards, alerting, multi-level reporting and emissions interfaces.

Worked day to day in Jira with the client's

Worked independently with emerging brands and creative businesses across brand identity, art direction, campaigns and content.

This period included my first substantial client projects and laid the foundation for Atypikal, formally established in 2021.

Selected work included brand development and creative direction for Nadia Chellaoui & Diramino.

Double-degree programme completed in partnership with COMSUP. Focused on communication policy, organisational development, institutional communication, research methods and the strategic role of communication within organisations.

Double-degree programme delivered in partnership with UVSQ. Focused on integrated communication, brand strategy, creative planning, campaign development and the coordination of communication across channels and organisations.

Three-year undergraduate programme completed across IDRAC, emlyon business school and COMSUP, with the degree awarded by COMSUP. The programme covered communication strategy, brand development, consumer behaviour, creative project management and business fundamentals.