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NADIA Cham

@nadiacham

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Creative Director and Brand Strategist driving scalable cross-market visual systems. Creative director

Morocco

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What I'm looking for

I seek roles where I can lead cross-market brand strategy and visual systems, drive measurable growth, mentor teams, and scale creative operations in high-growth, design-driven environments.

I’m a creative director and brand designer who enjoys turning complexity into clear, meaningful design systems.

Over the past decade, I’ve worked across brand, packaging, digital content, and marketing ecosystems, helping companies bring structure to their creative operations and tell stronger stories. I’m particularly interested in how design connects strategy, culture, and user experience — and how thoughtful visual systems can help teams move faster while staying consistent.

I’ve worked with international teams across languages and markets, building creative frameworks that scale across regions and platforms. Whether it’s launching campaigns, designing brand identities, or improving production workflows, I’m motivated by work that has lasting impact rather than short-term visuals.

Lately I’ve been exploring the intersection of brand and product design, and I’m excited about collaborating with remote teams building tools and experiences that make people’s lives better.

Outside of work, I’m passionate about illustration, visual storytelling, and continuously learning new creative tools.

Experience

Work history, roles, and key accomplishments

Creative Director

Unicity International

Mar 2023 - Apr 2024 (1 year 1 month)

Developed and implemented Morocco’s first structured brand and visual system aligned with global standards, reducing regional production costs by 30% and raising digital content quality adopted by European leadership.

Brand Strategy Creative Direction Packaging Design Motion Design Creative Operations

Senior Creative Consultant

Freelance

Jan 2017 - Mar 2023 (6 years 2 months)

Provided strategic creative direction and brand development for B2B and B2C clients across food service, energy, and industrial sectors, positioning multiple brands for competitive growth through cohesive identity systems.

Brand Development Social Strategy Brand Identity Stakeholder Management B2B Marketing

Marketing Designer

Multifood Group

Jan 2015 - Dec 2016 (1 year 11 months)

Managed localized creative strategy for Papa John’s and Chili’s in Morocco, introducing motion graphics and localized social storytelling that increased customer interaction and sustained engagement frameworks.

Motion Graphics Social Media Management Campaign Execution Visual Storytelling

Senior Graphic Designer

Create Solution

Jan 2011 - Jan 2015 (4 years)

Led visual direction for institutional events and campaigns, notably for Crédit du Maroc, delivering high-impact branding and event materials that supported major corporate initiatives.

Print Design Art Direction Typography

Creative Project Manager

Future Digital

Managed the lifecycle of 50+ website launches for European SMEs, coordinating cross-functional teams to deliver scalable digital design solutions aligned with business goals.

Project Management Web Launches Client Coordination & QA Web Design