Open to opportunities

lakhel zaid

@lakhelzaid

Message

I build brand identities and design systems for global organizations and creative teams.

Morocco

Message

What I'm looking for

I'm looking for remote-ready or Europe-based brand and creative direction opportunities where I can lead identity systems, collaborate across cultures, mentor teams, and deliver strategic work for ambitious organizations.

I lead brand identity and visual communication projects at StorySchool, UM6P, taking work from strategy through execution across digital, print, and events. I created assets for the Brand Uncovered conference and coordinate external experts while mentoring junior designers.

As founder and creative director of BlackPlus Design Studio, I advise clients on brand strategy, digital positioning, and multichannel content systems. I lead hybrid teams across identity, design system, and art direction engagements.

My work includes brand identities and design systems for OCP Group, Coca-Cola, UNDP, and Fondation Phosboucraa, alongside remote agency collaborations in the UK, Qatar, and the UAE. I also completed a senior brand design engagement with JKR in London remotely from Morocco.

I've taught creativity at Artcom'Sup, work comfortably in English and French, and bring experience in UI/UX, web, motion, video, storytelling, and generative AI workflows.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Designer / Art Director

Current

StorySchool, UM6P

Jan 2024 - Present (2 years 7 months)

Led branding and visual identity projects from strategy to execution. Created multi-platform communication systems and directed creative assets for the Brand Uncovered conference.

Brand Strategy Visual Identity Design Systems Art Direction Creative Direction Applied Research AI Creative Economy

Current

Founder & Creative Director

Current

BlackPlus Design Studio

Jan 2023 - Present (3 years 7 months)

Founded and led a brand strategy studio specializing in identities, design systems, and art direction. Advised clients on digital brand strategy and managed a hybrid team across multi-client projects.

Brand Strategy Visual Identity Design Systems Art Direction Digital Strategy Content Systems Team Leadership Client Advisory

Senior Brand Designer

Jones Knowles Ritchie

Jan 2023 - Dec 2023 (11 months)

Delivered senior brand design engagement fully remotely from Morocco for a leading global branding agency.

Brand Design Remote Collaboration

Creative Designer

Inoveos

Jan 2022 - Dec 2022 (11 months)

Worked as a creative designer on various projects.

Graphic Designer

Dataline

Jan 2022 - Dec 2022 (11 months)

Worked as a graphic designer remotely from Qatar.

Creative Director

Perspective

Jan 2021 - Dec 2022 (1 year 11 months)

Served as creative director, overseeing creative projects.

Assistant Professor, Creativity

Artcom'Sup

Jan 2019 - Dec 2022 (3 years 11 months)

Taught creativity and mentored student design projects at a school of design.

Teaching Mentor Creative

UI/UX Designer

Innovation Pie

Jan 2020 - Dec 2020 (11 months)

Worked as a UI/UX designer remotely from the UK.