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Mohamed Barkat

@mohamedbarkat

Performance marketer at Get Regular scaling paid acquisition for an AI-powered gut-health app, with 1,205 iOS installs at $3.62 CPI.

Vietnam

Message

At Get Regular, I lead user acquisition for an AI-powered gut-health iOS app across Meta Ads, TikTok Ads, Apple Search Ads and Reddit Ads. I delivered 1,205 Meta-attributed installs at $3.62 CPI, and winning creatives brought cost per install down from $6.28 to $2.75.

I work with the founder on the App Store page and onboarding, reaching an 18.1% store-page conversion rate and a 61.4% open-to-signup rate. I also built conversion tracking across Firebase, GA4, Meta and TikTok SDKs, PostHog and RevenueCat.

Previously at Yassir, I managed acquisition campaigns across four countries and delivered 116,464 first deliveries at $1.81 each. Across my paid acquisition work, I’ve managed $3.8M+ in ad spend for subscription apps, D2C brands and other businesses, tracking performance against CAC, CPA and ROAS.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Specialist

Current

Instacrew

Aug 2026 - Present (3 months)

Manage Meta Ads, Google Ads and LinkedIn Ads lead generation for B2B SaaS and service businesses. Generated 46 closed-won deals from 97 decided (47% win rate) for an AI-agents-for-clinics client and implemented GA4 and Google Tag Manager conversion tracking connected to HubSpot.

Meta Ads Google Ads LinkedIn Ads GA4 Google Tag Manager HubSpot Lead Generation Conversion Tracking A B Testing Landing Page Optimization

Current

Growth Marketer

Current

Get Regular

Jun 2026 - Present (5 months)

Lead user acquisition for an AI-powered gut-health iOS app across Meta Ads, TikTok Ads, Apple Search Ads and Reddit Ads, owning campaign structure, targeting, budgets and creative testing. Delivered 1,205 Meta-attributed iOS installs at $3.62 CPI and improved the App Store page and onboarding, achieving a 61.4% open-to-signup rate.

Meta Ads TikTokAds Apple Search Ads Reddit Ads Firebase GA4 Meta SDK TikTok SDK PostHog RevenueCat Conversion Tracking Creative Testing App Store Optimization Onboarding Optimization

Senior Performance Marketer

Yassir

Mar 2026 - Sep 2026 (6 months)

Managed $50K monthly ad spend across Meta Ads, Google Ads and TikTok Ads for ride-hailing, food delivery and lead generation in Algeria, Morocco, Tunisia and Senegal. Delivered 116,464 first deliveries at $1.81 each on $211K acquisition spend and generated 108,422 driver sign-ups at $0.98 cost per sign-up.

Meta Ads Google Ads TikTokAds Adjust In App Events Server Side Tracking Meta Conversion API (CAPI)ASO SEO Budget Management Mobile Attribution and Measurement

Performance Marketer and Creative Strategist

Self-employed

Dec 2025 - Mar 2026 (3 months)

Managed Meta Ads and Google Ads for D2C e-commerce brands and home-services businesses, including prospecting, retargeting and catalog campaigns. Achieved 9.96x ROAS on Meta Advantage+ for a high-ticket wellness brand and drove 1,260 purchases at $18.27 cost per purchase for a watch accessories brand.

Meta Ads Google Ads Performance Max Creative Strategy UGC Creator Briefs A B Testing ROAS optimization Catalog Campaigns Retargeting

Performance Marketing Specialist

Yassir

Nov 2024 - Feb 2026 (1 year 3 months)

Meta Ads Google Ads TikTokAds Adjust In App Events Server Side Tracking Meta Conversion API (CAPI)ASO SEO Budget Management Mobile Attribution and Measurement

Media Buyer

Adzone Digitals

Jul 2024 - Jan 2025 (6 months)

Ran Meta Ads lead generation for UAE real estate developers and agencies in English, Arabic and French, and tracked lead qualification in the CRM with sales teams.

Meta Ads Lead Generation CRM Multilingual Campaigns

Digital Marketing Specialist

Octadot LLC

Feb 2023 - Jul 2024 (1 year 5 months)

Managed Google Ads, social media advertising, email marketing and website projects for multiple clients, and built B2B prospecting with Apollo, LinkedIn Sales Navigator, Expandi and Hunter.io in HubSpot, Salesforce and GoHighLevel.