Mohamad Soueid

Head of Information Technology for Brazil, leading enterprise technology strategy, digital transformation, innovation, cybersecurity, infrastructure, applications, projection systems, customer experience and business technology initiatives across the organization.

Reporting directly to the Brazil CEO and Global CIO, responsible for aligning technology investments with business growth objectives,

Head of the entire Information Technology team and the Projection & Sound area (technology operation for cinemas in the territory). Responsible for the total management of IT operations, governance, infrastructure, security, monitoring, projects, budget, people and support for the company's entire IT area, as well as the "image and sound" for all digital projectors and systems digital sound in Bra

Startup Mentor, Professor and Advisory Board Member supporting innovation programs, entrepreneurship initiatives and accelerated startup development.

Responsible for mentoring founders and delivering executive education focused on Digital Transformation, Innovation, Agile Culture, Product Management, LGPD, MarTech and Business Technology.

Core Areas:

Innovation | Entrepreneurship | Digital Tran

Co-founder, Full Member and mentor of startups accelerated by the program. Professor of the subjects “Regulation for Startups”, “Product Backlog”, “MARTECH” and “Agile Culture & Projects”.

IT Manager responsible for Technology Operations, Infrastructure, Information Security, IT Projects, Service Delivery and Enterprise Systems supporting nationwide business operations.
Led multidisciplinary teams focused on operational excellence, service reliability, automation and technology modernization.

Key Responsibilities:

• Manage enterprise infrastructure, information security and techno

https://orcid.org/0000-0002-8131-2174

Guest Professor and Researcher delivering executive education programs focused on Digital Transformation, Agile Organizations, Innovation Management, Technology Leadership and Organizational Culture.

Speaker and contributor in academic and professional initiatives related to business transformation, technology strategy and innovation.

Teacher for Business, Agile and Technology for MBA and graduation students.

IT Coordinator at Carrefour Brazil for projects, maintenance, support and improvements of Digital Marketing systems (MARTECH): product ecosystem in Google Ads, Product Videos Ads (Google/Youtube), Integrations with Social Media (Facebook/Meta and Instagram), Local Inventory Ads (Google Shopping), ERPs (legacy and proprietary systems for offers and Promotions), through Google Cloud Platform (GCP) c

IT Coordinator responsible for Marketing Technology (MarTech), Digital Commerce Integrations, Data Platforms and Customer Engagement Technologies within Carrefour Brazil.
Led strategic initiatives connecting Digital Marketing, E-commerce, Cloud Platforms, APIs and Customer Data ecosystems to improve customer acquisition, retention and omnichannel performance.

Key Responsibilities:

• Manage MarTe

Agile Project Manager and Scrum Master leading cross-functional teams responsible for Promotional Systems, CRM Platforms, Couponing Ecosystem and Enterprise Integrations.

Managed large-scale transformation initiatives involving legacy systems modernization, digital commerce integration and customer engagement platforms.

Key Responsibilities:

• Lead Agile Transformation initiatives using Scrum a

IT Project Manager and Scrum Master for the Promotional, Couponing and CRM teams, responsible for delivering projects integrating proprietary (legacy) ERPs with the E-Commerce platform, migrating the promotional engine/discounts at the POS (France/Brazil) and redesigning the Couponing intelligence with integration of Mobile, E-commerce, Banco Carrefour, GCP (Data Lake), TAS (Self Service Totems) a

Designer de aprendizagem no curso de "CULTURA ÁGIL - AGILIDADE ALÉM DE T.I".
Mentor da Academia Ágil.
Professor de Scrum.

Teacher for "Agile Culture","Kanban fot IT" and "Scrum".

Startup aimed at improving automated processes of organizational culture, organizational climate, HR selection processes and training and development processes.

May 2026

Feb 2024

Sep 2024

Areas of Study:
• Innovation Strategy
• Digital Business Models
• Entrepreneurship
• Emerging Technologies
• Technology Commercialization
• Corporate Innovation
• Business Transformation
• Product Innovation

Dec 2018

Dec 2018

Dec 2018

Software Development | Technology Foundations | Systems Analysis | Programming | Information Technology