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Xinyan Shen

@ninasxy

Commercial and Category Management professional with expertise in merchandising, pricing, margin optimization, and retail strategy.

United Arab Emirates

Message

At MUMUSO GENERAL TRADING L.L.C, I manage the Accessories, Jewelry and Bags categories across GCC markets, including the annual buying budget and assortment strategy. I improved category gross margin from 74.5% to 79% through supplier negotiations, pricing optimization, product-mix management and supplier rebates.

I also lead seasonal go-to-market execution and assortment reviews, using sell-through and inventory performance to guide product decisions. At ADIDAS Greater China, I supported merchandise planning and go-to-market execution, and built 9 Power BI dashboards while supporting 40+ cross-functional workshops through SAP Signavio.

Experience

Work history, roles, and key accomplishments

Current

Accessories & Bag Category Manager

Current

MUMUSO GENERAL TRADING L.L.C

Jul 2025 - Present (1 year 3 months)

Owned commercial performance and annual buying budget for Accessories, Jewelry and Bags across GCC markets, managing approximately AED 100M annual buy budget and 3,000+ SKUs. Improved category gross margin from 74.5% to 79% through cost negotiation, pricing optimization, and product-mix management.

Category Strategy Commercial Planning Assortment Strategy Pricing Strategy Margin Optimization GTM Product Lifecycle Management OTB Demand Forecasting Sell Through Inventory Optimization Supplier Negotiation Cross Functional Project Management Power BI Excel

Product Management Trainee

ADIDAS Greater China

Jun 2023 - Jul 2025 (2 years 1 month)

Completed a two-year rotational management trainee program across Product Merchandising, Commercial Planning, GTM Strategy and Global Digital Transformation. Supported seasonal merchandise planning, OTB planning, demand forecasting, and cross-functional GTM execution across Apparel, Footwear and ACC businesses.