At Dartnox, I support content creation and social media management for an AI-native software engineering agency, helping maintain a consistent brand voice across channels. I also assist with campaign planning, content scheduling, and performance tracking.
As Social Media Manager at Afzaal Corporation, I planned and published content calendars, tracked engagement and audience growth, and adjusted content strategy to improve reach and consistency. At MM Travels, I grew the social media following by 50% through targeted campaigns and led a customer survey project on buying behavior.
My research has included analyzing air pollution and respiratory illness in Lahore using data from 12 monitoring stations and 1,000+ health records. For an infrastructure and resource access project supervised by IDEAS, I conducted field research and analyzed 25+ surveys using Stata.
Through LUMS Dramaline, I coordinated theater productions and authored scripts, three of which were selected for regional theater festivals. I also directed and produced the Day of Chaos Documentary, which reached 50,000+ views.
