At K21Academy, I manage the email marketing function for its AI, Data & Cloud training platform. I translate complex offerings into email and funnel copy, managing $500K–$750K in annual email-attributed revenue.
I redesigned the webinar operating model, reducing live simulated webinars from 5+ per week to 2 and introducing 2 automated evergreen webinars. Registrations rose from 50–100 to 500–600, while attendance increased from 50–60 to 100–200 per session.
I also built a webinar tracking and accountability system in Google Sheets, replacing a process that had no measurement or ownership. Through iterative headline, CTA, and mobile-experience testing, I lifted landing-page conversion from 10–15% to as high as 40% within three months.
Earlier at K21Academy, I corrected email suppression and automation issues, helping cut the spam-complaint rate from 0.1% to 0.05% and monthly CRM spend from $2,000+ to $1,200. I’ve also hired and mentored marketing operations hires, and hold certifications in email marketing and conversion copywriting.
