Misbah Abida
@misbahabida
Digital Brand & Communication Specialist with expertise in social media strategy.
What I'm looking for
I am a Digital Brand & Communication Specialist with 1.8 years of hands-on experience in social media strategy, brand communication, and storytelling. My journey has been marked by a proven ability to elevate brand visibility through strategic positioning and performance-driven campaigns. I thrive on creating compelling content and managing corporate communication, which has allowed me to effectively engage audiences and support business objectives.
In my current role as a Marketing Associate at Corporate Communication & Medico International HR, I have successfully led brand storytelling for over five international clients, resulting in a 30% increase in brand visibility. My collaborative approach with sales teams has not only generated leads but also improved brand positioning. I am passionate about leveraging various platforms to boost audience engagement and drive impactful marketing initiatives.
Experience
Work history, roles, and key accomplishments
Marketing Associate
MedicoInternationalHR
Sep 2023 - Present (2 years 9 months)
Led brand storytelling and corporate communications for 5+ international clients, increasing brand visibility by 30% through strategic content. Collaborated with sales teams to generate leads and improve brand positioning.
Brand Strategist
Think TotkaProduction
Apr 2024 - Jun 2024 (2 months)
Integrated cultural storytelling into brand messaging, boosting local engagement by 10%. Developed and executed brand strategies to enhance audience connection.
Brand Coordinator
MittalTeas
Feb 2024 - Jun 2024 (4 months)
Secured podcast collaborations with branch managers and CEOs of 5-star hotels, converting six clients from Taj, Oberoi, and Novotel. Expanded strategic brand partnerships, increasing social media engagement.
Education
Degrees, certifications, and relevant coursework
University of Lucknow
Master's in Journalism & Mass Communication, Journalism & Mass Communication
Currently pursuing a Master's degree in Journalism & Mass Communication. Focusing on advanced topics in media studies and communication strategies.
University of Lucknow
Bachelor's in Journalism & Mass Communication, Journalism & Mass Communication
Completed a Bachelor's degree in Journalism & Mass Communication. Gained foundational knowledge in media, communication, and journalistic practices.
Availability
Location
Authorized to work in
Job categories
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