Open to opportunities

Riti Modi

@ritimodi

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Brand strategist and digital marketer who grows brands organically through insight-led content.

India

Message

What I'm looking for

I’m looking for a role where I can build brands with organic, insight-led content—own campaigns from concept to execution—and partner closely with sales to support lead generation and measurable growth.

I’m a brand-driven marketer who loves storytelling and building communities online. I’ve scaled brand social presence from 8K to 33K followers (+312%) through organic, trend-responsive, insight-led strategy—no paid promotion.

I work at the intersection of creative thinking and analytical execution: developing campaigns end-to-end, shaping brand copy and tone, and partnering with designers to bring the vision to life. I maintain a publishing cadence of 20+ posts per month while keeping the quality and consistency that audiences and teams can rely on.

Beyond content, I strengthen the full funnel—monitoring performance analytics, translating data into actionable pivots, and keeping CRM and sales records accurate (8K → 33K data accuracy maintained at 100%). As the single point of contact between marketing and sales, I turn brand campaigns into lead generation assets and support faster closings.

Experience

Work history, roles, and key accomplishments

Current

Brand Strategy Specialist

Current

Oorjan Cleantech Pvt. Ltd.

Jun 2024 - Present (2 years)

Owned and scaled the brand’s social presence from 8K to 33K followers (+312%) using organic, trend-responsive content and community engagement. Managed content planning, campaign copy and creative, performance analytics, and CRM/lead tracking to sustain growth and improve sales reporting accuracy.

Brand Strategy Social Media Management Content Planning Campaign Management Copywriting Performance Analytics Community Engagement Meta Business Suite

Digital Marketing Intern

Holiday Inn Mumbai International Airport

May 2023 - Jul 2023 (2 months)

Supported hotel social media growth by creating and scheduling campaigns that improved customer engagement and strengthened the brand’s digital presence. Managed online reputation across review platforms and partnered with an agency to develop on-brand visual content.

Digital Marketing Campaigns Content Scheduling Online Reputation Management Customer Engagement Canva Social Media

Education

Degrees, certifications, and relevant coursework

MICA – The School of Ideas

Advanced Certificate in Digital Marketing & Communication, Social Media & Content Marketing

2025 - 2026

Activities and societies: Specialisation: Social Media & Content Marketing; Branding & Communication.

Advanced Certificate in Digital Marketing & Communication at MICA (Aug 2025–Mar 2026), focusing on Social Media & Content Marketing and Branding & Communication.