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Miruna BaciuMB
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Miruna Baciu

@mirunab

Product Owner at Winnow, improving support automation with Zendesk AI and constantly improving support processes across the organisation.

Romania
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At Winnow, I configure and test Zendesk’s AI agent and redesigned the issue taxonomy across 80+ categories to improve root-cause analysis and reporting accuracy. I also own the Help Center that serves as the agent’s knowledge base, covering both its content and UI.

I’ve rolled out real-time AI voice translation for multilingual customer calls and am currently working on automating our proactive support processes aimed at catching issues before the client notices, thus reducing the risk of a client churning.

Previously, at Wolters Kluwer, I worked as a Business Analyst on projects involving a web-crawling engine and an LLM that enhanced records with client-specific summaries, saving up to 60% of the team’s time.

Experience

Work history, roles, and key accomplishments

Winnow logoWI
Current

Product Owner

Winnow

Aug 2025 - Present (1 year 3 months)

AI & Automation: Configured/tested Zendesk AI agent and UI/content Help Center KB. Redesigned Zendesk taxonomy (80+ categories) & intent definitions. Championed AI expansion.
Monitoring & Reliability: Led incident remediation & strategic gap analysis.
Ops & Strategy: Co-defined OKRs and tech support SOPs. Led cross-functional product squads. Built real-time Jira/Zendesk dashboards.

Ethereal Photography logoEP
Current

Professional Photographer

Ethereal Photography

Jun 2025 - Present (1 year 5 months)

I am a professional photographer for multiple automotive events in Romania including drift (RoDrift), rally (Cluj Rally), and retro-racing events (Carpathian Classic and Romania Retro Racing). I have also been hired as a photographer for events, and portrait photography.

Wolters Kluwer logoWK

Business Analyst

Jun 2023 - Aug 2025 (2 years 2 months)

Methodology and Frameworks – Agile | Scrum

Requirements Gathering – Interviews / Workshops / Brainstorming / Observation / Document Analysis

Requirement Refinement – MoSCoW Prioritization and SWOT Analysis

Documentation – Use Cases / User Stories / Business Cases / Test Cases / Backlog / SOPs

Process Visualization – UML Diagrams

Data Validation and Statistics via Excel – Daily / Weekly / Mont

Wolters Kluwer logoWK

Content Management Analyst

Apr 2021 - Apr 2024 (3 years)

Worked as Content Management Analyst at Wolters Kluwer.

LexisNexis logoLE

Data Analyst

Dec 2017 - Apr 2021 (3 years 4 months)

Worked as Data Analyst at LexisNexis.

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

Ethical, Human-Centric AI Design

Jul 2025

LI

LinkedIn

Data Analysis: Investigate with SQL

Jul 2025

LI

LinkedIn

Software Design: From Requirements to Release

Jul 2025

LI

LinkedIn

Removing Noise and Bias from Strategic Decision-Making

Jul 2025

LI

LinkedIn

Data-Driven Product Research and Design

Jun 2025

LI

LinkedIn

Agentic AI: A Framework for Planning and Execution

Jun 2025

LI

LinkedIn

Agile Product Owner Role: Foundations

Jun 2025

LI

LinkedIn

Creating Flowcharts for Beginners

Jun 2025

LI

LinkedIn

Lean Foundations: 5S

Jun 2025

LI

LinkedIn

Product Management First Steps

Jun 2025

Școala informală de IT logoCI

Școala informală de IT

Front-end Web Development

2018 - 2019

Babes-Bolyai University logoBU

Babes-Bolyai University

Bachelor's degree, Chinese and Korean Language and Literature

2014 - 2017

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