Alexandra Birtar
@alexandrabirtar
I build digital products through discovery, backlog ownership, and stakeholder alignment.
What I'm looking for
I'm currently a Business Analyst at BMW TechWorks Romania, following product leadership roles at Globant and Pentalog. I build and evolve digital products by translating complex requirements into valuable outcomes.
For private equity and luxury-hotel clients, I've led product discovery, functional architecture, product vision, roadmaps, backlog prioritization, user stories, acceptance criteria, API validation, QA support, and release processes. I work closely with engineering teams and stakeholders to align product decisions with business goals.
My background spans Scrum facilitation, project delivery, web development, and design, giving me a practical technical foundation for shaping clear, deliverable product work.
Experience
Work history, roles, and key accomplishments
Business Analyst role at BMW TechWorks Romania, focusing on analysis and requirements.
This role is a continuation of my previous position after my former company was acquired by Globant.
ππΉπΆπ²π»π:
β’ Private equity company building application allowing digital investments in private equity funds and other services for middle office
- Leading Product discovery and setting up the functional architecture
- Understanding of business goals and strategy
- Define and communicate the product vision and strategy to stakeholders and development teams
- Create, maintain, and prioritize the product backlog to ensure the most valuable features are developed and delivered
- Roadmap planning
- Write clear, concise user stories and accepta
- Facilitate Agile ceremonies, including daily stand-ups, sprint planning, reviews, and retrospectives
- Conducted refinement meetings to ensure backlog items were well-defined, estimated, and ready for development
- Remove impediments and blockers to ensure smooth project progress
- Collaborate with product owners to define, refine and prioritize the product backlog
- Monitor sprint progress and
- Oversee project lifecycle, including planning, estimation, budgeting, and progress tracking
- Collaborate with designers to create designs that meet stakeholder requirements
- Implement PrestaShop websites in basic mode, with additional customizations to extend functionalities
- Manage communication with external clients to ensure alignment on project goals and expectations
- Monitor developmen
- Design and create web pages for client websites using tools like Adobe Photoshop.
- Develop interactive menus and animations using Macromedia Flash.
- Convert Photoshop designs into fully functional websites with HTML, CSS, and JavaScript.
- Maintain and update existing websites to ensure optimal performance.
- Collaborate closely with developers to deliver high-quality, fully functional website
Responsible for designing and developing professional websites from scratch, handling everything from initial design to fully functional implementation using HTML and CSS. Additionally, I created logos and posters tailored to client needs. This role involved direct client communication, managing project deliveries, and deepening my expertise in web design software.
Responsible for designing graphical elements for websites, while also gaining hands-on experience with various web design software to enhance my skills and creativity.
Education
Degrees, certifications, and relevant coursework
Babes-Bolyai University
Master's degree, Marketing and communications in businesses in French
2005 - 2006
Technical University of Cluj Napoca
BEng, Product Design
2000 - 2005
Valedictorian
Technical University of Cluj Napoca
Bachelor of Engineering, Product Design
2000 - 2005
Earned a Bachelor of Engineering in Product Design, graduating as valedictorian.
Liceul teoretic "Aurel Vlaicu" Orastie
baccalaureate, Computer Sciences
1996 - 2000
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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