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Alexandra BirtarAB
Open to opportunities

Alexandra Birtar

@alexandrabirtar

I build digital products through discovery, backlog ownership, and stakeholder alignment.

Romania
Message

What I'm looking for

I'm looking to build valuable digital products through product discovery, end-to-end backlog ownership, and close collaboration with engineering teams and stakeholders.

I'm currently a Business Analyst at BMW TechWorks Romania, following product leadership roles at Globant and Pentalog. I build and evolve digital products by translating complex requirements into valuable outcomes.

For private equity and luxury-hotel clients, I've led product discovery, functional architecture, product vision, roadmaps, backlog prioritization, user stories, acceptance criteria, API validation, QA support, and release processes. I work closely with engineering teams and stakeholders to align product decisions with business goals.

My background spans Scrum facilitation, project delivery, web development, and design, giving me a practical technical foundation for shaping clear, deliverable product work.

Experience

Work history, roles, and key accomplishments

BMW TechWorks Romania logoBR
Current

Business Analyst

Apr 2026 - Present (4 months)

Business Analyst role at BMW TechWorks Romania, focusing on analysis and requirements.

Globant logoGL

Senior Product Manager

Sep 2024 - Mar 2026 (1 year 6 months)

This role is a continuation of my previous position after my former company was acquired by Globant.

π—–π—Ήπ—Άπ—²π—»π˜:
β€’ Private equity company building application allowing digital investments in private equity funds and other services for middle office

Pentalog logoPE

Product Owner

Oct 2019 - Aug 2024 (4 years 10 months)

- Leading Product discovery and setting up the functional architecture
- Understanding of business goals and strategy
- Define and communicate the product vision and strategy to stakeholders and development teams
- Create, maintain, and prioritize the product backlog to ensure the most valuable features are developed and delivered
- Roadmap planning
- Write clear, concise user stories and accepta

Pentalog logoPE

Scrum Master

Nov 2016 - Oct 2019 (2 years 11 months)

- Facilitate Agile ceremonies, including daily stand-ups, sprint planning, reviews, and retrospectives
- Conducted refinement meetings to ensure backlog items were well-defined, estimated, and ready for development
- Remove impediments and blockers to ensure smooth project progress
- Collaborate with product owners to define, refine and prioritize the product backlog
- Monitor sprint progress and

Transylvania Consulting SRL logoTS

Project Manager

Sep 2014 - Nov 2016 (2 years 2 months)

- Oversee project lifecycle, including planning, estimation, budgeting, and progress tracking
- Collaborate with designers to create designs that meet stakeholder requirements
- Implement PrestaShop websites in basic mode, with additional customizations to extend functionalities
- Manage communication with external clients to ensure alignment on project goals and expectations
- Monitor developmen

Transylvania Consulting SRL logoTS

Web Designer and Developer

Oct 2005 - Dec 2006 (1 year 2 months)

- Design and create web pages for client websites using tools like Adobe Photoshop.
- Develop interactive menus and animations using Macromedia Flash.
- Convert Photoshop designs into fully functional websites with HTML, CSS, and JavaScript.
- Maintain and update existing websites to ensure optimal performance.
- Collaborate closely with developers to deliver high-quality, fully functional website

Polysoft SRL logoPS

Web And Print Designer

Feb 2004 - Oct 2005 (1 year 8 months)

Responsible for designing and developing professional websites from scratch, handling everything from initial design to fully functional implementation using HTML and CSS. Additionally, I created logos and posters tailored to client needs. This role involved direct client communication, managing project deliveries, and deepening my expertise in web design software.

Education

Degrees, certifications, and relevant coursework

BU

Babes-Bolyai University

Master's degree, Marketing and communications in businesses in French

2005 - 2006

TN

Technical University of Cluj Napoca

BEng, Product Design

2000 - 2005

Valedictorian

Technical University of Cluj Napoca logoTN

Technical University of Cluj Napoca

Bachelor of Engineering, Product Design

2000 - 2005

Earned a Bachelor of Engineering in Product Design, graduating as valedictorian.

LO

Liceul teoretic "Aurel Vlaicu" Orastie

baccalaureate, Computer Sciences

1996 - 2000

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