Adetunji Adesibikan
@adetunjiadesibikan
Data Analyst | SQL · Power BI · DAX | FMCG & Fintech Analytics | Remote-Ready (UTC+1)
NigeriaWhat I'm looking for
Data Analyst with hands-on SQL, Power BI, DAX, and Power Query expertise, built through two published end-to-end analytics projects — backed by 4+ years of commercial decision-making experience at Henkel AG (Fortune Global 500 FMCG). A Nigerian digital lending credit risk dashboard identified a 5.4% portfolio NPL rate (above the 5% CBN threshold) and ₦1.6M in recoverable revenue from misclassified loan applications. An FMCG outlet distribution dashboard modeled field force efficiency across 120 retail outlets in 6 Nigerian states, quantifying the revenue-per-visit gap between channel types. Based in Lagos, Nigeria (UTC+1) — full business-hours overlap with the UK and Western Europe. Open to entry-level/junior Data Analyst, BI Analyst, and Business Intelligence roles, available immediately.
Experience
Work history, roles, and key accomplishments
Led go-to-market analytics for Nigeria’s first liquid detergent category launch across 500+ outlets, driving weekly distribution/KPI tracking and achieving 100% on-time delivery. Managed JBP cycles and promotional ROI, implemented margin-protecting actions when attainment fell below budget, and monitored gross profit delivery against plan.
Delivered 20% sales uplift across key outlets in 6 months by designing and tracking trade marketing plans covering in-store visibility, activation reach, and sell-out performance. Built ROI reporting to identify 10% trade spend reduction opportunities and updated account plans from competitor intelligence, improving win rate on targeted briefs by 5%.
Business Development Specialist
Poultry Made Limited
Jan 2022 - Jan 2023 (1 year)
Grew active key accounts by 30% within 12 months across supermarkets, distributors, and HORECA through contract negotiations delivering ₦50M+ annual contract value. Tracked order patterns and repeat purchase rates, resolved supply gaps, reduced customer complaints by 15%, and contributed to 20% YoY revenue growth.
Assistant Account Manager
Fergo Marketing and Advertising Limited
Jan 2015 - Jan 2017 (2 years)
Supported OOH campaign planning and execution, conducting post-campaign performance analysis to inform data-driven media placement recommendations. Helped improve campaign effectiveness by translating performance results into placement decisions.
Education
Degrees, certifications, and relevant coursework
University of Ilorin
Bachelor of Science, Public Administration
2017 - 2021
Grade: Second Class Honours (Upper Division)
Completed a BSc in Public Administration (Second Class Honours, Upper Division) at the University of Ilorin.
Federal Polytechnic
Ordinary National Diploma (OND), Public Administration
2013 - 2015
Completed an OND in Public Administration at Federal Polytechnic (Ogun State).
Availability
Location
NigeriaAuthorized to work in
Job categories
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