Adetunji Adesibikan

Led go-to-market analytics for Nigeria’s first liquid detergent category launch across 500+ outlets, driving weekly distribution/KPI tracking and achieving 100% on-time delivery. Managed JBP cycles and promotional ROI, implemented margin-protecting actions when attainment fell below budget, and monitored gross profit delivery against plan.

Delivered 20% sales uplift across key outlets in 6 months by designing and tracking trade marketing plans covering in-store visibility, activation reach, and sell-out performance. Built ROI reporting to identify 10% trade spend reduction opportunities and updated account plans from competitor intelligence, improving win rate on targeted briefs by 5%.

Grew active key accounts by 30% within 12 months across supermarkets, distributors, and HORECA through contract negotiations delivering ₦50M+ annual contract value. Tracked order patterns and repeat purchase rates, resolved supply gaps, reduced customer complaints by 15%, and contributed to 20% YoY revenue growth.

Supported OOH campaign planning and execution, conducting post-campaign performance analysis to inform data-driven media placement recommendations. Helped improve campaign effectiveness by translating performance results into placement decisions.

Grade: Second Class Honours (Upper Division)

Completed a BSc in Public Administration (Second Class Honours, Upper Division) at the University of Ilorin.

Completed an OND in Public Administration at Federal Polytechnic (Ogun State).