Milena Gezgieva

I've translated international brand strategy into local retail execution across premium beauty, fashion, retail, and e-commerce. At Authentica, I supported brand and retail activations across 45+ locations and contributed to an 18% sales uplift.

I designed and supported 9+ trade marketing campaigns, product launches, visual merchandising concepts, and consumer touchpoints while analysing sell-in, sell-out, and commercial KPIs. I work closely with retail partners, suppliers, and international brand teams to protect premium brand positioning in-market.

At PlayAvatar by Lanes.ai, I led partnership growth for a US technology company, onboarding four strategic partners that generated $30K in first-month revenue. I also developed engagement and webinar campaigns that achieved 44–50% attendance and 10–17% demo conversion.

My background also includes commercial procurement and international sourcing at ATON and X5 Retail Group, including tenders exceeding RUB 50M. I'm comfortable coordinating distributed retail networks, suppliers, and partners remotely across time zones.