Open to opportunities

Mikhail Starov

@mikhailstarov

CMO at Marketing Executive Projects who scaled a browser extension to 3.5M monthly active users and launched its mobile product.

Spain

Message

What I'm looking for

I'm selective about my next full-time commitment and am open to CMO or VP Marketing roles at ambitious B2C tech companies in EU and global markets. I'm open to hybrid or remote roles globally.

At Marketing Executive Projects, I built the marketing and automation engine for an entertainment brand, doubling its market share and raising spontaneous brand awareness from 9% to 17%. I also scaled a B2C browser extension from 1M to 3.5M monthly active users and launched a mobile product that grew to 300K monthly active users.

At Делимобиль, I delivered more than 120% revenue growth across three markets despite COVID-related disruptions, and increased ARPU in Kazakhstan by 60% through pricing and elasticity experiments. I also built local marketing teams from scratch and introduced data-driven processes for NPS, brand health, and performance analytics.

Earlier, I launched the region’s first subscription-based sports streaming offer at Okko, exceeding its annual pre-sales plan by 126%, and helped Wheely grow revenue by more than 100% year over year. My experience spans B2C technology, mobility, streaming, and digital platforms, from growth strategy and brand building to international expansion.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Marketing Executive Projects

Jun 2023 - Present (3 years 4 months)

Took executive ownership of growth systems and go-to-market execution for B2C tech scale-ups, focusing on high-velocity user acquisition and market expansion across EMEA and global markets.
Key Achievements:
- Built the full marketing and automation engine for an entertainment brand, doubling market share, raising spontaneous brand awareness from 9% to 17%, and earning a YouTube Silver Play Butt

Chief Marketing Officer | Anytime Carsharing (International Markets)

Делимобиль

Oct 2019 - May 2023 (3 years 7 months)

Carsharing application with 25,000+ vehicles and 500K+ users across 4 countries across EU, CIS, Asia
• Delivered >120% revenue growth across 3 markets despite COVID-related disruptions
• Secured #1 brand position in Belarus (national award) and #2 in Czech Republic (STEM research)
• Featured in Forbes Kazakhstan’s top-25 apps ranking
• Increased ARPU in Kazakhstan by 60% through pricing and el

Chief Growth Officer / CMO

Okko

Dec 2018 - Sep 2019 (9 months)

Top-3 video-on-demand service in Eastern Europe (Netflix-like B2C subscription platform) with several million users.
• Tripled year-over-year growth rate
• Launched the region’s first subscription-based sports streaming offer (English Premier League) in just 4 months; exceeded annual pre-sales plan by 126%
• Managed $20M+ annual marketing budget and a team of 30+
• Rolled out nationwide advert

Chief Marketing Officer

Wheely

Oct 2016 - Sep 2018 (1 year 11 months)

Luxury ride-hailing app operating in major global cities.
• Drove >100% YoY revenue growth
• Doubled LTV and cohort retention through brand and CRM improvements
• Built a premium brand from scratch and repositioned company in high-end mobility space
• Launched full-funnel marketing campaigns across TV, OOH, digital, print, and activations
• Opened new markets: led GTM strategy and launches in

Strategic Planning Lead

McCann

Aug 2014 - Oct 2016 (2 years 2 months)

Led strategy and brand planning for major global and local clients across multiple industries:
• Automotive (General Motors, Chevrolet), banking (Sberbank), consumer electronics (LG), DIY (Castorama), QSR (Subway), pharma (Abbott), energy (Gazprom-Neft), retail (Eldorado), and charity
• Developed integrated ATL/TTL/digital marketing strategies
• Conducted competitive analysis, market research,

Senior product marketing manager (Search & Browser Products)

Mail.Ru

Oct 2010 - Jul 2012 (1 year 9 months)

Led brand and marketing strategy for Search@Mail.Ru (Russia’s #3 search engine) and web browser products.
• Boosted search market share in CIS from 6.1% to 9.6% — fastest growth in Russia at the time (+44% YoY)
• Grew monthly audience from 12M to 33M (ComScore) in 2 years
• Achieved 2% browser market share within 3 months of launch
• Led 360° integrated marketing campaigns (TV, radio, digital,

Performance Marketing Strategist

Yandex

Nov 2006 - Apr 2009 (2 years 5 months)

Planned and optimized PPC, display, and SEM campaigns for Yandex and Yandex.Direct clients.
• Developed and delivered 500+ tailored media plans for key advertisers
• Conducted in-depth target audience and keyword analysis
• Improved ROI through bidding strategies, segmentation, and creative testing
• Collaborated with sales, product, and analytics teams to enhance campaign outcomes