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Christopher Meziere

@christophermeziere

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Creative Director and brand leader delivering integrated marketing and visual campaigns across media.

United States

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What I'm looking for

I seek senior creative leadership roles where I can drive brand strategy, mentor multidisciplinary teams, and deliver integrated campaigns with measurable impact.

I am a Creative Director with nearly 30 years of experience leading brand strategy, creative direction, and integrated marketing across media, entertainment, retail, education, and consumer brands. I bridge strategic vision with hands-on execution to deliver compelling visual campaigns across digital, print, social, and broadcast platforms.

I have led multidisciplinary creative teams, developed cohesive brand systems, and driven measurable audience engagement and business results — including major product launches, on-air promotions, Upfront presentations, and sales materials. My background includes web design, content strategy, video production, and e-commerce creative.

I am a collaborative leader who mentors designers and partners with marketing, sales, and cross-functional stakeholders to ensure brand consistency and performance optimization. I have received industry recognition for creative work and maintain an active freelance practice to serve diverse clients.

Experience

Work history, roles, and key accomplishments

Creative Director

Family Entertainment Television

Oct 2017 - Aug 2025 (7 years 10 months)

Led brand strategy and creative direction across digital, social, broadcast, and promotional platforms, delivering cohesive campaigns, sales materials, and Upfront presentations while mentoring a design team and aligning Creative, Marketing, and Sales.

Brand Strategy Creative Direction Social Media Team Leadership Web Design Content Development

Creative Director

Conn-Selmer, Inc.

Jun 2014 - Jul 2017 (3 years 1 month)

Led creative strategy for brand marketing, product launches, and web initiatives; managed a full-service creative department and developed brand guidelines adopted across marketing, sales, and international partners.

Brand Development Product Launches Art Direction Web Development Video Production Photography Team Management Brand Guidelines

Graphics Manager

Conn-Selmer, Inc.

Sep 2010 - Jun 2014 (3 years 9 months)

Managed creative portfolios for national musical instrument brands, delivering catalogs, advertising, digital media, and brand storytelling to support product and marketing goals.

Creative Management Catalog Design Advertising Digital Media Brand storytelling Print Production Cross Functional Collaboration Asset Management

Associate Director of Design

Valparaiso University School of Law

Jun 2010 - Sep 2010 (3 months)

Developed and executed a comprehensive rebranding strategy for the School of Law, collaborating with Advancement, Admissions, Career Services, and faculty to implement a unified brand and marketing plan.

Brand Implementation Strategic Marketing Project Management

Art Director

Burston Marketing, Inc.

Feb 2006 - Jun 2010 (4 years 4 months)

Led creative direction for GM-licensed brands, overseeing projects from concept to completion for catalogs, e-commerce, email campaigns, apparel, and print materials to elevate brand identity and engagement.

Art Direction Campaign Management Catalog Design Email Marketing Print Production Branding

Art Director

Pathfinders Advertising & Marketing Group

Dec 2000 - Oct 2005 (4 years 10 months)

Directed creative initiatives for clients including Bank of America and Novartis, managing campaigns across direct mail, newsletters, sales kits, signage, and catalogs to meet client goals and budgets.

Direct Mail Client Management Creative Strategy Print Design Advertising Budget Management

Lead Graphic Designer

Blacksmith Distributing, Inc.

May 1998 - Dec 2000 (2 years 7 months)

Produced marketing materials including newsletters, product catalogs, ads, and retail flyers after promotion from intern, contributing advanced proficiency in industry design software.

Graphic Design catalog Retail Marketing Adobe Creative Suite Layout Typography