Jay Simmons

I am a Senior Art Director and production design expert with over 20 years of hands-on experience across insurance, retail, and CPG sectors. I specialize in delivering technically flawless print and digital assets that meet strict vendor standards and support brand integrity.

I led a brand refresh of 1500+ marketing pieces and produced 150+ campaigns annually, implementing systems that eliminated vendor rejections and streamlined QC to meet deadlines. I also implemented Salesforce Marketing Cloud and AMPscript to enable dynamic emails and personalized landing pages.

My technical strengths include pre-press, color correction, typography, photo retouching, vector corrections, typesetting, Pantone/CMYK conversions, imposition and HTML email production. I have a track record of improving digital campaign performance (150% CTR increase) and reducing production costs through smart design and process improvements.

I build organized asset systems, manage DAM/CMS workflows, and maintain strong vendor relationships to ensure fast retrieval, correct versioning, and error-free delivery. I am mission-driven and focused on enabling educators by delivering accurate, consistent, and impactful materials.