Jay Simmons

I’m a Creative Instigator and Senior Art Director with 20+ years of experience building brands and delivering high-impact campaigns across insurance, financial services, consumer products, and retail. My specialty is turning complex business strategies into clear, engaging visual stories that drive connection and growth.

In my most recent role, I helped lead a hybrid creative team at American National Insurance Company, guiding a brand refresh of 1,500+ marketing assets, implementing Salesforce Marketing Cloud, and directing design for major national conferences. At ITW Global Brands, I created the award-winning Rain-X packaging design (U.S. Design Patent D-753,993) and boosted digital ad performance by 150%. Earlier roles honed my versatility across web, print, CMS, and digital pipelines.

I thrive in remote-first environments where collaboration, adaptability, and creative problem-solving matter most. Beyond design, I love mentoring junior creatives, experimenting with new tools (from Figma to AI-assisted workflows), and constantly exploring how design can spark clarity, trust, and action across distributed teams.