At Construrama Blanquita, I designed minimum, target, and maximum margin bands by product hierarchy, using business rules to identify pricing gaps and cost changes.
I also analyzed price-demand elasticity by channel with log-log models and statistical reliability filters. I developed pricing reports that bring together margin, promotions, trends, root causes, and recommendations to prioritize reviews.
As a Market Analyst at Construrama Blanquita, I structured and reclassified more than 25,000 items into categories, families, and subfamilies to improve SKU-level analysis. I automated reports and dashboards in Excel and Power BI, and analyzed sales rotation, purchase frequency, and geospatial opportunities in R.
At Grupo Senda, I improved operational data collection workflows using Google Sheets and Excel macros, and built Looker Studio dashboards for KPI monitoring and operational follow-up. I hold a B.S. in Actuarial Science from Universidad Autónoma de Nuevo León.
