Roberto Leonel Del Rio Diaz

Owned business analytics for key Mexico Marketplace verticals, partnering with commercial teams to transform complex marketplace data into strategic business decisions. Designed and scaled BigQuery analytical data models and developed executive dashboards.

Led measurement for A/B tests, personalization and segmentation initiatives across digital products. Designed automated analytics solutions and developed executive dashboards.

Evaluated and optimized credit risk strategies using predictive models and portfolio performance analysis. Conducted A/B testing on risk models and lending policies to improve credit decision-making.

Partnered with strategic clients to translate complex market data into actionable business insights. Delivered commercial analyses and executive recommendations supporting customer decision-making.

Led the digital transformation of business operations by implementing process automation and reporting tools. Developed data visualization solutions to improve operational visibility and support business growth decisions.

Developed CRM and marketing analytics strategies leveraging customer risk models and behavioral segmentation. Built SAS-based analytical datasets supporting campaign targeting across online and offline acquisition channels.

Developed statistical methodologies and automation scripts in R to improve analytical efficiency. Supported commercial teams by designing statistical solutions for complex client business problems.

Performed statistical analyses and quality controls to ensure reliable client reporting. Developed SQL and SAS solutions to improve operational efficiency and database quality.

Performed statistical analyses and quality controls to ensure reliable client reporting. Developed SQL and SAS solutions to improve operational efficiency and database quality.

Automated commercial reporting processes supporting executive decision-making. Developed analytical tools to improve sales force performance monitoring and compensation reporting.

Completed a specialized course in AI and advanced technologies, covering bias mitigation, transparency, and ethical principles in artificial intelligence, as well as supervised and unsupervised machine learning techniques.

Completed a program on business analytics covering bias in decision making, descriptive analysis, big data opportunities, experimentation, and predictive analysis.

Certified as a Consultant in Investment Strategies.

Bachelor of Actuarial Science degree from La Salle University from 2011 to 2015.

Completed a Python Master course covering Python 3, Django, Flask, and Tkinter.

Completed courses in Introduction to R, Introduction to Python, Intermediate R, and Intermediate Python.

Completed a workshop on ARSI Model & Process Validation.

Completed a workshop on Risk Management.

Completed a workshop on Risk Management.