MK
Open to opportunities

Michelle Kung

@michellekung

Senior Product Designer with a focus on user-centered design.

United Kingdom
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What I'm looking for

I am looking for a role that values collaboration, innovation, and user-centered design.

As a Senior Product Designer, I thrive on creating user-centered designs that not only meet business goals but also enhance user satisfaction. At Flutter International, I led initiatives that improved user satisfaction scores significantly, demonstrating my ability to drive impactful design outcomes. My experience spans across various industries, including e-commerce and consumer goods, where I have successfully transformed user experiences and increased engagement metrics.

Throughout my career, I have been dedicated to mentoring and leading design teams, fostering an environment of collaboration and innovation. My role at VMLY&R allowed me to work with high-profile clients such as Colgate-Palmolive and Pfizer, where I led end-to-end design processes and advocated for strategic design solutions. I believe in the power of design to solve complex problems and am passionate about using data-driven insights to inform my design decisions.

Experience

Work history, roles, and key accomplishments

FI

Senior UX Designer, Marketing

Flutter International

Sep 2023 - Dec 2024 (1 year 3 months)

Oversaw design quality and outcomes in key growth areas, enhancing user satisfaction scores from 36.6 to 52.4. Collaborated with Product & Tech leads to revamp the Product Creation Process, accelerating delivery timelines and fostering a more user-centred approach. Led, coached, and mentored a team of 2 Product Designers, contributing to strategic decisions and advocating for design quality.

VM

Senior UX Designer

VMLY&R

Apr 2020 - Dec 2022 (2 years 8 months)

Led end-to-end design from scratch in agile teams across platforms, creating seamless, inclusive, and consistent user experiences tested against quantitative and qualitative metrics. Stewarded a safe environment for junior designers, elevating their voices and honing their skills. Aligned cross-functional teams with internal and external stakeholders to shape strategic vision, increasing engagemen

FR

Product Designer

Freelance

Jan 2019 - Feb 2021 (2 years 1 month)

Led client teams in business transformation, pivoting to D2C through e-commerce redesign which resulted in 96% growth in direct sales within six months. Autonomously solved business problems using design thinking, leveraging research data, best practices, and trends to build products in 12 weeks. Contributed to design systems, applying visual design principles and best practices to create scalable

Education

Degrees, certifications, and relevant coursework

Pratt Institute logoPI

Pratt Institute

MSc in Interaction Design, Interaction Design

Grade: 4.0

Achieved a perfect GPA of 4.0 in the Master of Science program. Focused on interaction design principles and practices.

University of St Andrews logoUA

University of St Andrews

MA in Modern History, Modern History

Grade: First Class (Honours)

Graduated with First Class (Honours) in Modern History. Developed strong research, analytical, and critical thinking skills.

Tech stack

Software and tools used professionally

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Michelle Kung - Senior UX Designer, Marketing - Flutter International | Himalayas