Open to opportunities

Michael Hoffman

@michaelhoffman

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Digital advertising leader specializing in paid search and ecommerce.

Spain

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What I'm looking for

I seek remote-first roles leading paid media/SEM teams where I can scale operations, drive measurable ROI, and mentor analysts while optimizing cross-platform advertising for ecommerce growth.

I am a global digital advertising leader with deep expertise in paid search engine marketing and ecommerce across Google Ads, Microsoft Advertising, LinkedIn, and Amazon Ads. I focus on aligning media strategy with business goals and driving measurable performance through data-driven decision-making.

I have led large-scale PPC operations, mentoring teams that managed over 600 accounts and more than $6M in annual ad spend, and built scalable templates and workflows adopted across dozens of franchise locations. My work has produced outcomes such as a 54% revenue increase for a client in six months and department-wide CPA reductions of 40%+.

I thrive in remote and distributed environments, optimizing cross-platform campaigns, improving conversion rates through testing and landing page enhancements, and delivering consistent ROI improvements while training and scaling SEM teams.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Advertising

Current

Michael Hoffman Agency

Jan 2008 - Present (17 years 9 months)

Led strategic overhaul and optimization of paid digital advertising, decreasing CPA by 40% and increasing client profitability by 25% within three months while growing client revenue 54% in six months through full-funnel optimization.

SEM PPC Google Ads Budget Management ROAS

Advertising Manager

Publisher Services, Inc.

Jan 2024 - Dec 2024 (11 months)

Directed Amazon Advertising campaigns, increasing average ROAS by 24% and boosting order volume up to 179% while managing monthly budgets exceeding $85,000 across 14 portfolios.

PPC Strategy ACOS Optimization Bidding Strategies Performance Analysis ACoS Optimization

Digital Marketing Manager

Haivision

Jan 2022 - Dec 2023 (1 year 11 months)

Led paid search and social advertising strategy, increasing conversion rates by 23% through A/B testing and launching LinkedIn ABM campaigns to boost key account engagement.

Paid Search LinkedIn Ads ABM A B Testing Google Ads Microsoft Ads Audience Targeting Conversion Rate Optimization

Paid Search Engine Marketing Manager

Evercommerce

Jan 2020 - Dec 2022 (2 years 11 months)

Managed large-scale PPC operations across 600+ accounts and $6M+ annual ad spend, mentoring SEM analysts and boosting CTR by up to 50% through account restructuring and strategy.

PPC SEM Team Leadership Bid Management Analytics Franchise Marketing

Senior SEM Campaign Manager

Thryv

Jan 2013 - Dec 2017 (4 years 11 months)

Managed SEM campaigns at scale, driving performance improvements across client portfolios through campaign optimization and strategic account management.

SEM Campaign Management Google Ads Bing Ads Performance Optimization