Michael Bornstein

I've led audience growth, retention, and paid media programs for Paramount, Walmart, DIRECTV, WebMD, Meta, Samsung, and Verizon. My work spans consumer, subscription, e-commerce, and digital products from acquisition through retention and expansion.

At Paramount, I managed an $11M annual paid media investment for BET.com and BET+, generated 52M referral page views, and helped grow BET+ from 1M to 1.5M subscribers. At Walmart Connect, I managed $250M in advertiser revenue and improved ROAS 67% year over year while reducing CPC 23%.

I've built lifecycle, segmentation, attribution, and experimentation programs that improve conversion and reduce churn. At WebMD, I reduced churn from 9% to 7% through a Braze migration and lifecycle rebuild, while increasing win-back conversions 27%.

Through Bornhaus Digital, I help education, e-commerce, and wellness brands grow demand, improve funnels, and build stronger audience development strategies. I combine paid and owned media, analytics, AI-enabled workflows, and cross-functional partnership to turn performance data into actionable growth plans.