Micaela Montobbio

Manage the end-to-end product lifecycle of the Personal Care category, defining portfolio strategy, product roadmap, and execution across retail and e-commerce channels. Conduct market research, competitive benchmarking, and develop pricing strategies to maximize business performance.

Planned and monitored the end-to-end product development process, ensuring timely execution of every collection. Managed trims sourcing and supplier relationships, and coordinated cross-functional teams to ensure assortment planning and product launches.

Managed and validated lease agreements for shopping mall tenants, ensuring data accuracy and compliance with internal procedures. Coordinated with clients and cross-functional teams to support the Order-to-Cash process.

Analyzed the performance of the Oral Care and Personal Care categories, generating insights to support commercial negotiations and business decisions. Developed management scorecards and KPI reports to monitor category performance.

Supported the development and execution of Retail Marketing strategies across brick-and-mortar and e-commerce channels. Managed promotional calendars and monitored competitors, pricing, and product launches using Nielsen and Kantar data.

Ongoing course in Growth Marketing and Paid Media at Coderhouse.

Completed course on Generative AI and Gemini Applications in 2026.

Completed Power BI course at Coderhouse in 2025.

Completed Digital Marketing course at the University of Buenos Aires in 2024.

Bachelor’s Degree in Business Administration from the University of Buenos Aires, completed in August 2022.

Earned the International General Certificate of Secondary Education in 2015.

Completed Intensive English Program at Kaplan International Languages in San Francisco in 2015.