At theempire, I direct the PMO and project portfolio across web development, digital services, WhatsApp bots, social media, and QA. Prioritization and resource allocation improved ROI by 20%, while process standardization reduced cycle time by 15%.
I manage institutional stakeholders for the Museo Nacional de Colombia portal, where I work with SharePoint and GA4 reporting. I also brought Colecciones en Línea from WCAG 2.1 AA to AAA and defined buyer personas for five markets.
During an emergency, I launched a humanitarian people-search platform from scratch; it received more than 108 media mentions across 15 countries. Other client outcomes included 58% higher retention for Mama Pancha and 45% more conversions for DigitalGirls.
At WigiLabs, as a consultant on the Avianca SAP SuccessFactors integration, I led five sprints with architecture, engineering, QA, and the client's Product Owners. I have also managed distributed digital product projects, led digital teams, built an internal digital agency, and taught design, UX/UI, and digital product courses.
