Open to opportunities

Mhairi Mitchell

@mhairimitchell

Message

Creative content producer passionate about engaging community through storytelling.

Australia

Message

What I'm looking for

I am looking for a role that allows me to create impactful content while collaborating with diverse teams to drive engagement and support meaningful initiatives.

I am a dedicated CRM Content Producer with a strong background in creating engaging, member-focused content for diverse communities. My experience at The Scotch Malt Whisky Society allowed me to develop and execute creative content ideas that aligned with CRM strategies, utilizing data insights to craft personalized messaging that resonates with audiences. I take pride in enhancing member experiences through collaboration with marketing teams, ensuring all content supports marketing initiatives and delivers measurable results.

Previously, as a Content Coordinator for Mary’s Meals International, I managed the Digital Content Library and collaborated with cross-functional teams to produce high-quality content that supported global outreach efforts. My volunteer work with Conservation Without Borders further honed my skills in social media management and community engagement, where I analyzed performance metrics to optimize content strategies. I am passionate about storytelling and using my skills to promote meaningful causes.

Experience

Work history, roles, and key accomplishments

CRM Content Producer

The Scotch Malt Whisky Society

May 2023 - Jul 2024 (1 year 2 months)

Created engaging, member-focused content for a community of Scotch whisky enthusiasts. Developed creative content ideas aligned with CRM strategies and utilized data insights for targeted messaging. Collaborated with marketing teams to produce visual, audio, and written content for various campaigns.

Content Creation Social Media Management Copywriting Adobe Creative Suite Digital Marketing Analytics Campaign Planning

Content Coordinator

Mary’s Meals International

Jun 2022 - May 2023 (11 months)

Managed the Digital Content Library, overseeing content organization and collaboration with teams to produce high-quality content for global outreach. Created written content for distribution through various channels and enhanced visual content for social media.

Content Management Collaboration Writing Adobe Photoshop Community Building Content Editing Social Media Strategy

Volunteer Social Media Officer

Conservation Without Borders

Feb 2021 - May 2022 (1 year 3 months)

Managed and curated social media content focused on wildlife conservation and sustainability. Analyzed performance metrics to optimize content strategies and engaged with the online community to foster support for conservation initiatives.

Social Media Management Analytics Community Engagement Adobe Creative Suite Content Strategy

Digital Content and Communications Assistant

Glasgow Women’s Library

Jan 2019 - May 2019 (4 months)

Produced online content for the library’s blog and executed social media campaigns to increase visibility. Collaborated on event planning and contributed to communication strategies to engage a wide audience.

Content Production Campaigns Event Planning Writing Performance Analysis Collaboration

Education

Degrees, certifications, and relevant coursework

The Scotch Malt Whisky Society

CRM Content Production

2023 - 2024

Created engaging, member-focused copy and content for a diverse, passionate CRM Strategy & Content community of Scotch whisky enthusiasts. Developed and executed creative content ideas that aligned with CRM strategies, utilizing data insights to craft personalized, targeted messaging.

Mary's Meals International

Content Coordination

2022 - 2023

Managed the Digital Content Library, overseeing the organization, tagging, and cataloging of content for seamless access and use across international platforms. Collaborated with cross-functional teams, including fundraising and program affiliates, to produce high-quality content that supported campaigns and global outreach efforts.

Conservation Without Borders

Social Media Management

2021 - 2022

Managed and curated social media content for multiple platforms (Facebook, Twitter, LinkedIn, Instagram), focusing on wildlife conservation, sustainability, and advocacy. Analyzed social media performance using analytics tools to track engagement, KPIs, and optimize content strategies for audience growth.

Glasgow Women's Library

Digital Content and Communications

2019 - 2019

Produced online written content for the library’s blog, crafting articles that highlighted events, programs, and key messages aligned with the library’s mission. Executed social media campaigns and tracked engagement to increase visibility and participation in events, leveraging analytic tools for performance analysis.