Open to opportunities

Melissa Astaiza

@melissaastaiza

Message

Content Creator | Social Media Strategist | Video Editor

Australia

Message

What I'm looking for

I create visually compelling content that drives engagement and growth. Experienced in Photoshop, Premiere Pro, Illustrator, Lightroom, Bridge, CapCut, and Canva. Seeking opportunities as Content Creator, Social Media Strategist, or Video Editor to help brands connect with audiences and stand out.

I am skilled in content creation, social media strategy, community management, photography, audiovisual production, and post-production, with over three years of experience crafting visual narratives that drive action, generate engagement, and reinforce brand identity. I am ready to add value and ensure every post achieves its purpose, inspires, engages, and makes a difference.

In my recent role as Content Creator, Social Media Manager, and Digital Strategist for various brands in Australia and Colombia, I:

Produced dynamic visual content (photography, videos, Reels) and social media campaigns, increasing audience engagement by 25–40%.
Designed and executed interactive content such as polls, contests, open-ended questions, and calls-to-action on Instagram and Facebook, achieving a 30% increase in active participation and fostering closer connections with the audience.
Strengthened the brands’ digital identity with consistent visual narratives and creative hooks, increasing average view time by 20% and generating authentic interaction

Experience

Work history, roles, and key accomplishments

Content Creator

Mockingbird Café Restaurant

Jan 2024 - Jan 2025 (1 year)

Produced photos, videos, and Reels to strengthen digital presence, driving a 25% increase in engagement and 15% higher reach through consistent, strategic content.

Content Creation Photography Reels Social Media Strategy Canva Lightroom Community Engagement Brand Identity

Videographer & Video Editor

Home-Based Salons

Jan 2024 - Jan 2025 (1 year)

Filmed and edited social media visual content, creating dynamic hooks and promotional videos that increased organic reach by 35% and appointment requests by 20%.

Videography Video Editing Premiere Pro CapCut Social Media Content Reels Short form Video Visual Storytelling Capcut

PDET Territorial Communicator of Cauca

Digital Digital Productions S.A.S.

Feb 2022 - Feb 2022 (0 months)

Strengthened transmedia storytelling in community groups, promoting the implementation of peace agreements.

Storytelling Community

Content Creator and Community Manager

Santa Clara Shopping Center

Jan 2022 - Feb 2022 (1 month)

Developed visually engaging content to enhance audience connection and expand social media presence.

Content Social Media

Campaign Community Manager

Cauca Chamber of Representatives

Jan 2022 - Feb 2022 (1 month)

Created visual content and covered events in a political campaign, optimizing audience interaction on Facebook and Instagram.

Content Events

Social Media Strategist

Political Campaign

Jan 2021 - Jan 2022 (1 year)

Managed Instagram and Facebook content for a political campaign, applying audience segmentation and message optimization to increase engagement by 30% among target groups.

Social Media Strategy Audience Segmentation Facebook Instagram Content Optimization Analytics Campaign Management Message Targeting

Content Creator

Santa Clara Shopping Centre

Jan 2021 - Jan 2022 (1 year)

Produced dynamic Reels, Stories, and promotional videos that increased social media engagement by 40% and improved event attendance through targeted content strategies.

Reels Event Strategy Photography Visual Storytelling