Mete Yapalıal
@meteyapalal
Experienced Marketing Executive with a passion for driving campaigns.
What I'm looking for
As a seasoned Marketing Executive with over 5 years of experience, I have a proven track record in driving successful marketing campaigns that enhance brand visibility and increase conversion rates. My expertise spans digital marketing, social media, SEO, SEM, and content creation, allowing me to develop comprehensive strategies that resonate with target audiences.
Throughout my career, I have successfully managed cross-functional teams and collaborated with sales and product departments to optimize marketing efforts. My recent role at Informa Markets involved managing schedules and budgets, where I implemented email marketing strategies that resulted in a 35% increase in qualified leads. I am passionate about leveraging data analytics to inform decision-making and improve campaign effectiveness.
Experience
Work history, roles, and key accomplishments
Marketing Executive
Informa Markets
Feb 2024 - Jun 2024 (4 months)
Managed schedules, budgets, and vendor relationships to ensure timely campaign delivery. Optimized event websites, improving traffic and conversions. Developed email marketing strategies, increasing qualified leads by 35%.
Senior Specialist, Brand & Marketing
TECNO Transsion Holding
Feb 2023 - Feb 2024 (1 year)
Launched digital campaigns, resulting in a 30% increase in brand awareness. Collaborated on loyalty programs, improving customer retention. Presented performance metrics and strategic insights through monthly reports.
Marketing & Project Management Specialist
MetLife Insurance
Jan 2022 - Feb 2023 (1 year 1 month)
Designed and executed omnichannel campaigns, achieving a 25% rise in lead generation. Negotiated partnerships with 30+ influencers, increasing engagement across channels. Utilized Google Analytics to enhance campaign effectiveness, driving a 15% increase in organic traffic.
Marketing & Brand Senior Assistant
MetLife Insurance
Feb 2021 - Jan 2022 (11 months)
Conducted risk assessments and improved internal audit processes. Updated procedures to align with central directives.
Trade Marketing & Communication Assistant
Pirelli Tyre Group
Feb 2020 - Aug 2020 (6 months)
Developed and managed marketing strategies for over 20 products and services, leveraging Agile processes. Led cross-functional teams to implement project management tools, boosting operational efficiency by 25%. Enhanced marketing automation workflows, driving a significant increase in customer engagement.
HR & Employee Marketing Intern
Bosch Turkey
Aug 2019 - Dec 2019 (4 months)
Assisted with HR and employee marketing activities. Supported internal communications and engagement programs.
Brand & Marketing Intern
Levi's & Dockers
Sep 2018 - Jan 2019 (4 months)
Supported brand and marketing initiatives. Assisted with campaign execution and market research.
PR & Digital Marketing Intern
Kent Creative Agency
Jan 2017 - Dec 2017 (11 months)
Supported PR and digital marketing efforts. Assisted with content creation and social media management.
Education
Degrees, certifications, and relevant coursework
Istanbul Beykent University
Bachelor's Degree, Business Administration
Studied Business Administration, gaining foundational knowledge in various business functions. Developed skills in management, marketing, and organizational principles.
University of London
Certificate, Brand Management
Completed a program focused on Brand Management, acquiring expertise in brand strategy, development, and positioning. Learned to build and maintain strong brand identities.
Lund University
Certificate, Digital Business Models
Undertook studies in Digital Business Models, exploring modern approaches to online commerce and digital transformation. Gained insights into innovative business strategies in the digital age.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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