Mete YapalıalMY
Open to opportunities

Mete Yapalıal

@meteyapalal

Experienced Marketing Executive with a passion for driving campaigns.

Sweden

What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my marketing expertise to drive impactful campaigns and contribute to business growth.

As a seasoned Marketing Executive with over 5 years of experience, I have a proven track record in driving successful marketing campaigns that enhance brand visibility and increase conversion rates. My expertise spans digital marketing, social media, SEO, SEM, and content creation, allowing me to develop comprehensive strategies that resonate with target audiences.

Throughout my career, I have successfully managed cross-functional teams and collaborated with sales and product departments to optimize marketing efforts. My recent role at Informa Markets involved managing schedules and budgets, where I implemented email marketing strategies that resulted in a 35% increase in qualified leads. I am passionate about leveraging data analytics to inform decision-making and improve campaign effectiveness.

Experience

Work history, roles, and key accomplishments

TH

Senior Specialist, Brand & Marketing

TECNO Transsion Holding

Feb 2023 - Feb 2024 (1 year)

Launched digital campaigns, resulting in a 30% increase in brand awareness. Collaborated on loyalty programs, improving customer retention. Presented performance metrics and strategic insights through monthly reports.

MI

Marketing & Project Management Specialist

MetLife Insurance

Jan 2022 - Feb 2023 (1 year 1 month)

Designed and executed omnichannel campaigns, achieving a 25% rise in lead generation. Negotiated partnerships with 30+ influencers, increasing engagement across channels. Utilized Google Analytics to enhance campaign effectiveness, driving a 15% increase in organic traffic.

PG

Trade Marketing & Communication Assistant

Pirelli Tyre Group

Feb 2020 - Aug 2020 (6 months)

Developed and managed marketing strategies for over 20 products and services, leveraging Agile processes. Led cross-functional teams to implement project management tools, boosting operational efficiency by 25%. Enhanced marketing automation workflows, driving a significant increase in customer engagement.

LD

Brand & Marketing Intern

Levi's & Dockers

Sep 2018 - Jan 2019 (4 months)

Supported brand and marketing initiatives. Assisted with campaign execution and market research.

Education

Degrees, certifications, and relevant coursework

Istanbul Beykent University logoIU

Istanbul Beykent University

Bachelor's Degree, Business Administration

Studied Business Administration, gaining foundational knowledge in various business functions. Developed skills in management, marketing, and organizational principles.

University of London logoUL

University of London

Certificate, Brand Management

Completed a program focused on Brand Management, acquiring expertise in brand strategy, development, and positioning. Learned to build and maintain strong brand identities.

Lund University logoLU

Lund University

Certificate, Digital Business Models

Undertook studies in Digital Business Models, exploring modern approaches to online commerce and digital transformation. Gained insights into innovative business strategies in the digital age.

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Mete Yapalıal - Marketing Executive - Informa Markets | Himalayas