Merlinda Lucas

- Architect and optimize 50+ integrated technology platforms driving seamless operations across community engagement, fundraising, and digital revenue streams
- Transform community platform operations and digital course delivery, scaling global reach while building sustainable revenue growth infrastructure
- Direct full-scale Power Up production from vendor negotiations through execution, maximizi

- Manage the Secret Society of Supply Chain community - curating the content, conversations and experiences

- Bespoke marketing and community management support service provider
- Experience and event management
- VIP Day, Business Strategiest

Worked as Executive Producer at Black Women Talk Tech.

Leadership accelerator for leaders to develop their leadership skills and have a positive impact on their teams and organizations in Advertising and Marketing. Infused with vital management skills, and fresh approaches to aid in leadership development as well as practical tools and techniques to help lead more effectively.

- Improved community engagement metrics by 50%, including a 30% increase in active participants and a 20% rise in discussion contributions through strategic content curation and moderation.
- Achieved a 90% learner satisfaction rate through post-event surveys and feedback, demonstrating the effectiveness of tailored programming and support efforts.

- Designed and executed a targeted LinkedIn Ad campaign that resulted in a 25% increase in click-through rates (CTR) compared to previous campaigns.
- Revamped entire event marketing process, intentional speaker outreach, email marketing sequence, and post-event engagement strategy that increased attendee satisfaction, resulting in NPS of 80.
- Thought leader prospecting and top-of-funnel corpora

- Optimized brand awareness through Shopify user experience and social media presence
- Designed and implemented re-targeting and re-nurturing marketing content, email drip campaigns, influencer partnerships, and loyalty campaigns to email listserv containing over 4000 contacts leading to 25% revenue growth
- Created segmentation, workflows, and automations in Klayivo and Shopify for new busin

- Successfully organized and executed over 10 virtual events, 1st ever hybrid Jopwell experience with over 25 different organizations, showcasing excellent relationship-building skills and the ability to work effectively with diverse stakeholders.
- Diversified Event Portfolio by successfully curating a comprehensive event calendar 2022, featuring diverse experiences to cater to various audiences

Engaged and created conversations to motivate the community on an internal platform of learners.
- Community Feedback Implementation by collecting and analyzing user feedback to identify pain points and improvement areas, then implemented changes that led to a 20% increase in user satisfaction.
- Boosted Learning Retention by developed a targeted troubleshooting system that reduced technical issu

A community-based recruiting platform for diverse tech talent
- Crafted compelling social media campaigns for strategic partnerships, resulting in a 40% increase in member-driven traffic to our Slack community.
- Collaborated with cross-functional teams to create content that effectively communicated the value of our partnerships, leading to a 25% increase in partnership sign-ups and conversions.

- Increased Engagement Rate by 40%: Developed and executed a targeted social media content strategy that led to a 40% increase in overall engagement across our platforms. This included higher likes, comments, shares, and click-through rates.
- Generated 30% More Website Traffic: By creating compelling and shareable content, I drove a 30% increase in website traffic originating from social media ch

NYCWiN - government-dedicated broadband wireless infrastructure created to support public safety and other essential New York City operations.

Optimizer of over 50 innovative project/application proposals for FDNY, NYPD, DSNY (such as license plate readers and body-worn cameras) and various NYC agencies ranging in $15K - $2M, executed in two-six month timeframes & company engagement leader
- Led

Freelancer extraordinaire providing key project management and executive management support to various companies, such as the Construction team at Forest City Ratner on Barclay Center design & construction timelines

New York City Department of Information Technology & Telecommunications (DoITT) provides for the sustained, efficient, and effective delivery of IT services, infrastructure, and telecommunications to enhance service delivery to the City's residents, businesses, employees, and visitors.

Accelerated PeopleSoft HRMS rollout to eight NYC agencies within six weeks; summarized program and project progr

- Cost Savings and Inventory Optimization by reducing office supplies expenditure by 20% through strategic vendor negotiations and inventory management.
- Account Reconciliation and Accuracy by conducting a comprehensive audit of financial accounts, identifying and rectifying discrepancies, resulting in a 98% accuracy rate in financial reporting.

Engaged prospective investors coordinating "initial pitch"— leading to the launch of DRCM’s first fund meeting capital target of US$1 billion

Launched Group Purchasing Program—Fall ’03 — enrolling over 200 participating management affiliate health centers in affiliate cost-saving pharmaceuticals/medical solutions program, managed communication, marketed group purchasing formulary on PP Extranet—netting over $250k in profit

Delivered Over 75 Presentations: Successfully prepared and delivered more than 75 presentations to diverse audiences, resulting in a 20% increase in client engagement and a 15% rise in conversion rates over a six-month period.

Supervised an awesome team of three on the various foundation prospecting projects, grant preparation, and donor briefings

Prepared President's and Chief of Staff's correspondence, contracts, reports, addresses, lists, charts, graphs, and design documents for internal communication

Issued Oct 2023

Issued Sep 2023

Issued Apr 2021

Issued Jan 2014

Issued Feb 2021

Issued Apr 2020

Issued Oct 2014