mergheni sejir
@merghenisejir
I drive online sales growth through SEO, paid campaigns, email marketing, and e-commerce optimization.
What I'm looking for
At QUESS 360, powered by BCE Pharma, I execute email campaigns, optimize WordPress websites, create LinkedIn and Facebook content, and coordinate marketing projects.
Previously, I helped SOLTAKO-GENÈVE improve Amazon sales and organic ranking through SEO, Amazon PPC, Seller Central, Shopify management, Google Ads, and listing optimization. At Baity.tn and Ecostaff, I launched and optimized paid acquisition campaigns, analyzed performance data, and produced SEO audits and reporting.
I hold a Master in Digital Marketing from Esprit School of Business and focus on results-oriented, data-driven marketing solutions that meet client goals.
Experience
Work history, roles, and key accomplishments
Marketing Strategist
Sep 2023 - Present (3 years)
Manage and execute email marketing campaigns
Creation and optimization of WordPress websites to enhance online presence and user experience
Content creation and management for LinkedIn and Facebook platforms, with a focus on engaging and effective social media marketing
Ensure the coordination and monitoring of projects
Implement SEO strategies to improve website visibility and ranking, including
Assist Soltako Amazon seller on boosting sales and organic ranking with combined
SEO and Amazon PPC Strategies :
Amazon Account Management
Seller Central FBA and FBM
SEO and Listing Optimization
Product Upload/Listing
Intensive Keyword Research
Inventory Management
PPC Management
Manage Shopify Store :
Maintain and make regular updates to Shopify store including SEO tags, product
updates, page lis
Creation and launch of paid campaigns on Google and on the various Social
Media platforms (Facebook and Instagram).
Optimization and monitoring of sponsored campaigns in collaboration with the
Chief marketing officer
Preparation of weekly and monthly reports summarizing campaign performance
Analyzes site data from Google Analytics and Search Console
Création of roads maps in both off and in site S
Set up and manage Google paid acquisition campaigns
Manage different acquisition budgets
Optimize campaign performance while respecting quality, costs and deadlines
SEA optimization
Follow the main performance indicators of the activity and reporting
Carry out analysis, reporting and competitive intelligence work
Completing SEO deliverables from A to Z
Building weekly/monthly reports
Assessing and
Education
Degrees, certifications, and relevant coursework
Esprit School of Business
Master in Digital Marketing, Digital Marketing
2018 - 2020
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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