Mer Fenton

-Develop and maintain cross-channel communications and marketing cycles to clients in the region via CMS, Indeed, and print marketing.
-Connect with regional and state-wide education organizations to better understand the needs and services required of the organization.
-Manage all web and social media content to boost engagement and tell the story of the organization.
-Build and maintain affinity

-Designed and edit print quarterly newsletter, bi-monthly e-newsletter, and other promotional layout materials as needed.
-Collaborate with district administration and building staff to meet promotional needs, and distribute across mediums that best-engage target audience.
-Write and edit regular news stories in a timely manner to further school missions and community engagement.
-Manage all webs

-Designed all pages for print copy in Adobe InDesign
-Worked directly with Editors in Chief to bring the concept developed by EiC & Editorial teams to life
-Problem solved with innovative solutions to meet specific print requirements
-Positively received constructive criticism and adapted design to fit client feedback

-Furthered the reach of the brand-consistent voice outside of our existing demographic’s channels.
-Produced the highest-performing lead-generation campaign for socials ever in my department.
-Wrote scripts for live production coverage
-Researched, interviewed for, and wrote articles for 35 different teams.
-Adapted unique content for optimization across social media, web pages, and live coverage.

-Drafted, edited, and proofread 75% of all materials for collateral, campaigns, and donor resources.
-Worked with Pardot Salesforce and SEO to maximize content engagement with said aforementioned materials, such as weekly lead generation emails, e-newsletters, web, and print materials.
-Specialized in InVitation, Taylor’s CDC-funded diabetes prevention program which provided groundbreaking program

Curated and developed a yearly theme and identity
Read and evaluate submissions for the journal
Conducted cover art solicitation and search
Managed Social Media

-Matrix-managed a team of writers while producing my own articles on a weekly production cycle.
-Lead creative direction through layout design for print and produced headlines, bylines, and award-winning visuals to support my sections each week.
-Copyedited, fact-checked, and sourced interview subjects for all copy for my section.
-Fostered and managed relations with over 300 community sources.
-T

I research and write web articles on various books and happenings in the literary world.

I write web content for our blog, along with editing and recruiting blog submissions. In addition, I read submissions and send responses, and managed and designed web and social media materials.

Curated content, wrote profiles, edited staff writers, and designed pages

Grade: Magna Cum Laude

Graduated with a Bachelor of Science in Multimedia Journalism, Magna Cum Laude, with concentrations in Creative Writing and News Media.