Open to opportunities

Mel Romero

@melromero

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Senior Product and Data Analyst with extensive experience in analytics.

United States

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, where I can leverage my analytics expertise to drive impactful business decisions.

I am a Senior Product and Data Analyst with over 7 years of experience supporting global media and ad-tech firms. My expertise lies in building analytics pipelines, implementing event tracking schemas, and enabling cross-functional teams with self-serve dashboards. I have a proven record of managing end-to-end workflows across instrumentation, QA, and executive reporting.

Currently, I work at Warner Bros Discovery, where I spearheaded the migration of multiple Adobe dashboards to Looker, centralizing analytics and improving performance. I have led QA/UAT processes for analytics tracking and played a critical role in analytics planning for major launches, including the Paris 2024 Olympics. My previous roles at Xaxis and Adtheorent have further honed my skills in managing global product dashboards and developing insightful reports that drive strategic decisions.

Experience

Work history, roles, and key accomplishments

Current

Manager Product Analyst

Current

Warner Bros Discovery

Apr 2022 - Present (3 years 3 months)

Spearheaded migration of 6+ Adobe dashboards (e.g., My List, Continue Watching) to Looker, centralizing analytics and improving performance and access. Led QA/UAT process for analytics tracking and launched schema validation workflows used across multiple global rollouts including Discovery+, Project Fuse, and the US transition from HBO Max to Max.

Looker Adobe Analytics QA UAT Data Engineering SQL Tableau Python

Product Analyst

Xaxis

Dec 2019 - Apr 2022 (2 years 4 months)

Managed global product dashboards using Tableau and SQL across multiple DSPs, improving visibility into usage trends. Created auction-level insights used for optimizing trading desk recommendations and improving win rates.

Tableau SQL Python Jupyter AWS S3 Data Analysis DSPs

Data Analyst

Adtheorent

Apr 2018 - Dec 2019 (1 year 8 months)

Developed Post Campaign reports aligned with campaign KPIs (CTR, CPA), supporting account strategy and retention. Partnered with Client Services and Strategy on Quarterly Business Reviews, case studies, and campaign storytelling.

Data Analysis Campaign Management KPIs Client Services Reporting SQL

Campaign Manager

Netmining

Aug 2016 - Apr 2018 (1 year 8 months)

Ran large-scale mobile and native ad campaigns for automotive and retail verticals. Delivered Location Visitation Reports and geospatial heatmaps to show campaign-driven store traffic.

Campaign Management Mobile Advertising Native Advertising Geospatial QA User Testing

Education

Degrees, certifications, and relevant coursework

Baruch College – Zicklin School of Business, CUNY

BBA in Computer Information Systems, Computer Information Systems

Grade: 3.5

Activities and societies: Sigma Alpha Delta Honor Society

Completed a Bachelor of Business Administration with a focus on Computer Information Systems. Gained foundational knowledge in information technology and business applications.