Rocio Diestra

I'm a social media strategist and creative director with a background in illustration and storytelling. I specialize in DTC beauty, wellness, and lifestyle brands—identifying the real person behind the audience and crafting content that speaks to her, not at her.

I've grown my own Instagram audience to 180K+ organically by understanding what makes people stop, connect, and come back. I've led content strategy and production for beauty and skincare brands—developing personas, defining content pillars, scripting and directing video, and adapting trends into narratives that feel brand-true rather than copy-paste.

My illustration background (Adidas, Vogue Spain, Pandora) gives me an eye for cultural insight and visual storytelling that most strategists don't have. I work best in static and short-form visual formats, partnering with data and performance teams to make creative decisions that are both emotionally smart and strategically grounded.