Maria Rico

MR

Open to opportunities

Maria Rico

@mariarico1

I lead B2B marketing strategies that grow brands, improve customer engagement, and support revenue.

What I'm looking for

I'm looking to lead strategic B2B marketing that strengthens brand performance, improves customer engagement, supports revenue goals, and connects marketing initiatives with organizational vision.

At Flux Power, I lead strategic marketing initiatives spanning a brand identity overhaul, CRM implementation, and development of a real-time customer telematics portal. I use paid and organic strategies to strengthen customer acquisition, retention, and revenue outcomes.

I've built more than six years of B2B marketing experience across Flux Power, Efficient Industries, and independent consulting, with hands-on work in digital marketing, product marketing, SEO, social media, web design, events, and trade shows. I focus on aligning marketing with organizational vision while creating seamless, data-informed customer experiences.

Experience

Work history, roles, and key accomplishments

FP

Current

Marketing Manager

Current

Flux Power

Nov 2023 - Present (3 years)

I lead strategic marketing initiatives that drive brand growth, customer engagement, and revenue success. I’ve spearheaded a new brand identity that aligns with our company’s vision, ensuring consistency across all channels. Through paid and organic marketing strategies, I support revenue goals while optimizing our customer acquisition and retention efforts.

Additionally, I’ve played a key role i

Digital Marketing Event Marketing Brand Identity Trade Show Planning Product Marketing Customer Experience Social Media Marketing Web Design CRM Web Content Writing

EI

Marketing Manager

Efficient Industries

Jul 2022 - Nov 2023 (1 year 4 months)

Worked as Marketing Manager at Efficient Industries.

Digital Marketing Search Engine Marketing (SEM)Social Media Marketing Web Design

SE

Marketing Consultant

Self-employed

Jul 2022 - Oct 2022 (3 months)

Worked as Marketing Consultant at Self-employed.

Digital Marketing

FP

Marketing Coordinator

Flux Power

May 2020 - Jul 2022 (2 years 2 months)

Worked as Marketing Coordinator at Flux Power.

Digital Marketing Trade Show Planning Product Marketing Search Engine Marketing (SEM)Social Media Marketing

CK

Manager

California Pizza Kitchen

Jun 2018 - Aug 2021 (3 years 2 months)

Worked as Manager at California Pizza Kitchen.

Customer Satisfaction Leadership Vendor Management Customer Experience Operations Management Performance Management

CK

Bartender

California Pizza Kitchen

Jan 2018 - Aug 2021 (3 years 7 months)

Worked as Bartender at California Pizza Kitchen.

CK

Server

California Pizza Kitchen

May 2015 - Aug 2018 (3 years 3 months)

Worked as Server at California Pizza Kitchen.

Education

Degrees, certifications, and relevant coursework

CM

California State University San Marcos

Bachlor’s of Science, Business Administration, Management/ Entrepreneurship

2014 - 2019

CM

California State University San Marcos

Bachelor of Science, Business Administration

2014 - 2019

Pursued a Bachelor of Science in Business Administration with a focus on Management and Entrepreneurship.

Tech stack

Software and tools used professionally

Adobe Photoshop

Riverside

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