MLMelissa Hernández López
@melissahernndezlpez
Digital optimizer with expertise in campaign implementation and analysis.
Costa RicaWhat I'm looking for
As a dedicated digital optimizer, I have honed my skills in implementing and analyzing digital marketing campaigns over the past several years. My experience spans various roles, including as a Junior Optimizer, where I focused on campaign execution and performance monitoring. I am passionate about leveraging data to drive marketing strategies and enhance client results.
My educational background includes a Bachelor's degree in Marketing from Universidad San Marcos, complemented by specialized courses in digital marketing and Google Ads certifications. I have successfully supported digital planning and execution, ensuring that campaigns meet key performance indicators and budget allocations. I thrive in collaborative environments and enjoy training team members to optimize our digital strategies.
Experience
Work history, roles, and key accomplishments
Optimizadora Junior
GrupoGarnier
Jan 2022 - Present (3 years 5 months)
Implemented and monitored digital campaigns, optimizing ad spend for maximum efficiency. Prepared, analyzed, and interpreted campaign reports, presenting key results to clients.
Asistente de Medios Digitales
GrupoGarnier
Jan 2017 - Present (8 years 5 months)
Implemented digital campaigns and generated tags/trackings. Prepared detailed reports for digital campaigns, ensuring data accuracy and insightful analysis.
Education
Degrees, certifications, and relevant coursework
Intensa Language Institute
Curso Semi Intensivo, Inglés
Currently pursuing a semi-intensive English course. Developing advanced language skills for professional communication.
Universidad San Marcos
Bachilerato, Mercadeo
Completed a Bachilerato in Marketing. Gained foundational knowledge in marketing principles and practices.
Universidad Tecnológico de Costa Rica
Curso, Marketing Digital
Completed a course in digital marketing with an emphasis on social media. Developed skills in various digital marketing strategies and platforms.
Universidad San Marcos
Curso Intensivo, Excel
Completed an intensive course in Excel. Enhanced proficiency in data management and analysis using advanced Excel functions.
Mediam Group
Capacitación, Google Ads
Completed Google Ads training. Gained expertise in managing and optimizing online advertising campaigns.
Certificación, Search
Obtained a certification in Search. Demonstrated proficiency in search engine marketing strategies and tools.
Certificación, Display
Obtained a certification in Display advertising. Developed skills in creating and managing display ad campaigns.
Tech stack
Software and tools used professionally
Availability
Location
Costa RicaAuthorized to work in
Interested in hiring Melissa?
You can contact Melissa and 90k+ other talented remote workers on Himalayas.
Message MelissaFind your dream job
Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
