Open to opportunities

Melissa Aday

@melissaaday

Message

I build customer advocacy programs that turn stories and insights into revenue.

United States

Message

What I'm looking for

I'm looking to build scalable customer marketing, advocacy, and Voice of the Customer programs that turn customer insight into retention, expansion, sales enablement, and measurable revenue impact.

I build customer marketing and advocacy programs that turn customer stories, relationships, and data into retention, expansion, and sales results. At Billtrust, I launched customer reference and speaker programs supporting $8M in closed-won pipeline in 2025 H2 and $3.6M in 2026 H1.

I manage review platforms including Gartner Peer Insights, G2, TrustRadius, and NPS, contributing to a 20% year-over-year G2 increase. I also use AI-assisted workflows, prompt engineering, and custom agents to accelerate newsletters, customer insights, and Voice of the Customer programs.

Previously, I led customer success and advocacy initiatives at Edmentum, Revegy, Achieve3000, and IXL Learning. My work has supported $11M territories, 97.5% retention, 342% expansion, a $410K adoption-program impact, and revenue-driving sales enablement.

Experience

Work history, roles, and key accomplishments

Current

Senior Customer Marketing Manager

Current

Billtrust

Jul 2025 - Present (1 year 2 months)

Launched customer reference and speaker programs that amplified authentic voices and supported sales pipeline growth, contributing to $8m in closed/won in 2025 H2 and $3.6m in 2026 H1. Managed review platforms and developed monthly customer newsletters using AI-assisted workflows.

Customer Marketing Advocacy Programs Review Management NPS Newsletter Development AI Assisted Workflows Prompt Engineering

Consulting – Self-Employed

Self-Employed

Jul 2024 - May 2025 (10 months)

Strategic advisor building high-impact customer advocacy programs that turn insights into revenue-driving action. Worked with local Orange Theory team, Prometric proposal team, AgriWebb, and local self-employed therapists.

Customer Advocacy Strategic Advisory Program Development

Advocacy Program Director

Edmentum

Nov 2022 - May 2024 (1 year 6 months)

Delivered strategic support for Tier 1 account expansion, renewals, and RFP initiatives. Partnered in achieving $5m team bookings goal through data-driven processes and sales aids.

Account Expansion Renewals RFP Sales Enablement

Head of Customer Success

Revegy

Apr 2022 - Nov 2022 (7 months)

Led Customer Success team across the full customer journey for a $6m book of business. Launched formalized Adoption Program delivering $410k initial impact in the first quarter.

Customer Success Team Leadership Customer Journey

National Director of Customer Success

Achieve3000

Feb 2018 - Apr 2022 (4 years 2 months)

Managed $11m territory focused on expansion and renewal. Delivered standout results: 97.5% retention (2020), consistently exceeded 85% renewal targets and 342% expansion rate (2020).

Customer Success Territory Management Retention Expansions Renewals