Melanie Wolfertz

Support corporate website rebrand and transition, aligning cross-functional stakeholders to define vision, scope, and success metrics. Own research and discovery initiatives, including competitor analyses, audits, site mapping, and journey mapping.

Assist startups and small businesses with UX strategy and implementation to deliver informed, intentional design solutions.

Support the design and optimization of cohesive digital customer journeys across Cisco's ecosystem, partnering with marketing and analytics teams. Contribute to journey mapping and designing content workflows to inform campaign strategy.

Oversee the production and delivery of project deliverables to ensure compliance with client specifications and quality benchmarks. Develop detailed proposals and presentations for prospective clients.

Assessed and facilitated frameworks and strategy of their e-commerce platform designed to empower small businesses and reinvent the way consumers purchase automobiles.

Managed Profiles feature team for 3-month redesign intensive, supporting junior designers in agile design process, providing guidance and advocating for design thinking.

Acting Lead designer supporting Retail Banking, owning Small Business Lending (BLX) platform. Shipped 5+ new features in a 7-month period, resulting in a 4.8% increase in adoption rate over legacy product and increasing total processed applications by 49%.

Acting Lead Experience Designer owning Wires capability for Online Banking services. Designed end-to-end solutions informed by design principles, root-cause analysis, elevating fraud prevention and compliance.

Partnered with stakeholders and product teams to ensure streamlined implementation on a global scale in product, strategy, and automation for their cloud-managed IT solutions.

Designed key user flows for an event-hosting platform, collaborating with UX team and software engineers, acting as project manager, serving as primary point of contact for UX. Focused on information architecture and building a dashboard for vendor demographic.

Consulted on rebranding, conducting user interviews, and providing UI recommendations for UK-based dating app.

Earned a Bachelor of Arts in Communication from the College of Charleston.

Completed a UX Design Certificate from Springboard.