Melanie Caprio

• Coordinated marketing and communications initiatives across digital, print, events and onsite experiences, managing creative development, timelines, approvals and delivery
• Led content strategy and creative direction while ensuring work aligned with brand standards, audience needs and organizational priorities
• Managed external agencies, vendors and creative partners, providing direction, feed

• Managed content across seven social media platforms, developing and executing campaigns aligned with Museum priorities and brand standards
• Produced and coordinated digital content across social, web and email channels, collaborating with internal teams and creative partners
• Managed website content and the Museum’s weekly e-newsletter, coordinating content, assets and publishing
• Monitored a

• Developed and edited SEO-focused website content for a range of clients, balancing search strategy with clear, audience-focused communication
• Coordinated content revisions and maintained consistency across website and digital materials

• Supported students and faculty by coordinating equipment reservations, distribution and daily requests.
• Maintained organized inventory and accurate digital records.
• Managed multiple requests while providing responsive, professional service.

• Social media marketing for a movie theater and event space
• Planned and executed advertising campaigns for films and events
• Improved audience engagement with content by over 50% on Twitter and 29% on Facebook
• Led content planning meetings of 15-20 students

• Formed digital marketing plans for law firm clients
• Compiled brand profiles and analyzed SEO performance
• Authored press releases and web pages
• Published and edited client website content
• Delivered client updates on marketing content production

• Planned and executed video promotions for film screenings and events
• Led pre-production meetings of of 5-15 students
• Coordinated budgeting, departmental campaign engagement, and outreach for content
• Filmed and recorded audio and video content
• Organized digital files and assets
• Published video content online

• Advised customers about pool maintenance
• Coordinated sales transactions through POS system
• Analyzed chemical tests

• Packed and prepared orders for shipment
• Transferred orders to customers

• Welcomed guests and attended to their needs
• Initiated and processed guest orders through POS system

Jul 2022

Jan 2021

Served on the executive board of my campus movie theater and event space for the 2018-2019 academic year. I also completed "Allies and Safe Zones 101" LGBTQ+ safety and inclusion training.